# Pea-Based Protein Partnerships Meatless Farm Partners with Equinom to Deliver Yellow Pea Protein By Grace Mahas | Published 2021-09-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/yellow-pea-protein References: [equi-nom](https://www.equi-nom.com/) Equinom, an Israeli plant-based nutrition company, will be partnering with [Meatless Farm](https://www.trendhunter.com/trends/filled-pastas) and its ingredients subsidiary, [Lovingly Made Ingredients](https://www.trendhunter.com/trends/canadian-food-industry) to create [yellow pea protein](https://www.trendhunter.com/trends/texturizing-pea-protein). The new partnership will deliver up to 50% more protein in the grain, helping to reduce Lovingly Made Ingredients’ carbon footprint. This is especially noteworthy as yellow pea is one of the fastest-growing sources of protein in the plant-based market with an expected global worth of $140 billion by 2029. In addition, the brand announced plans to l release its first limited edition pea concentrate to selected leading food manufacturers in an effort to make the alternative meat industry healthier, cleaner, and more valuable. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 59% | Activity: 91% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Protein:** Equinom and Meatless Farm partnering to create pea-based protein. - **Yellow Pea Protein:** Yellow pea protein is becoming a fast-growing source of protein in the plant-based market. - **Alternative Meat Industry:** Meatless Farm's limited edition pea concentrate aims to make the alternative meat industry healthier, cleaner, and more valuable. ### Where This Applies - **Food Production:** Partnerships between plant-based nutrition companies and food manufacturers offer opportunities for disruptive innovation in food production. - **Sustainable Agriculture:** Producing more protein from peas can help reduce carbon footprint, making sustainable agriculture a potential disruptive innovation opportunity. - **Health and Wellness:** The growth of plant-based protein and the increased demand for healthier, cleaner meat alternatives creates opportunities for disruption in the health and wellness industry. ## Related on Trend Hunter - [Grain-Based High-Protein Foods](https://www.trendhunter.com/trends/impossible-foods-and-equii.md) - [Simplified Plant-Based Binding Agents](https://www.trendhunter.com/trends/vertis-pb-pea.md) - [Plant-Based Protein Concentrates](https://www.trendhunter.com/trends/protein-concentrates.md) - [Plant-Based Protein Projects](https://www.trendhunter.com/trends/canadian-food-industry.md) - [High-Protein Pea Varieties](https://www.trendhunter.com/trends/highprotein-pea.md) - [Alternative Egg Protein Partnerships](https://www.trendhunter.com/trends/the-vegetarian-butcher-egg.md) - [Plant Protein Distribution Partnerships](https://www.trendhunter.com/trends/blendtek-ingredients.md) - [Pea Protein Isolate Technologies](https://www.trendhunter.com/trends/enwave.md) - [Pea-Based Vegan Nuggets](https://www.trendhunter.com/trends/vegan-nugget.md)