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# Yellow Fever Editorials
Asian Erotica Influences Harper's Bazaar Singapore

By Marissa Liu | Published 2009-09-26 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/yellow-fever-harpers-bazaar-singapore
References: [designscene.net](http://www.designscene.net/2009/07/gan-photography-for-harpers-bazaar.html) & [gtgan](http://www.gtgan.com/portfolio_fA_15.htm)

Model Wang Xiao is an Asian fixation who is sure to influence a yellow fever epidemic in the editorial, ‘[Erotica](https://www.trendhunter.com/trends/toy-stories)’ for [Harper](https://www.trendhunter.com/trends/rixo)’s Bazaar Singapore. Styled by Kenneth Goh and photographed by Gan, the stunning photo story is a provocative tribute to infamous [Japanese photographer Araki](https://www.trendhunter.com/trends/decoding-an-icon).

Wang Xiao is a svelte siren clad mostly in hot black and red dresses paired with a series of hooker-like, thigh-high boots. Wang, Gan and Goh amp up the sex appeal in these overexposed pictures that are sure to infect everyone with yellow fever.

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 82% | Activity: 72% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Yellow Fever Epidemic:** Opportunity for businesses to capitalize on the influence of Asian erotica and create marketing campaigns or products that cater to this trend.
- **Asian Fixation:** Opportunity for brands to tap into the fascination with Asian culture and create innovative experiences or products that resonate with consumers.
- **Provocative Photo Stories:** Opportunity for photographers, stylists, and fashion publications to push boundaries and create visually striking and provocative content that captivates audiences.

### Where This Applies

- **Fashion:** Opportunity for fashion brands to incorporate Asian-inspired designs and styles into their collections, catering to the Asian fixation trend.
- **Marketing and Advertising:** Opportunity for marketing agencies to develop campaigns that embrace the controversial and provocative nature of the yellow fever epidemic, while still being respectful and inclusive.
- **Photography and Creative Arts:** Opportunity for photographers and artists to explore the concept of blending erotica, culture, and fashion, creating visually captivating and thought-provoking works.

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