# Rugged Yellow Trim Watches G-Shock Launched its 'Yellow Series' with Emergency Yellow Trims By Colin Smith | Published 2023-01-17 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/yellow-accent-series References: [gshocksio](https://gshock.casio.com/us/products/collection/yellow-accent-series/) [Casio America, Inc.](https://www.trendhunter.com/trends/durable-luxury-watches-the-new-full-metal-gshock-models-are-rugged-but-eleg) has just released the new [G-SHOCK Master](https://www.trendhunter.com/trends/gshock-master-of-g-rescue-yellow-series) of G Yellow Accent Series, which includes two models: 'GGB100Y-1A' and 'GW9400Y-1.' These watches are designed to support those who work in harsh natural environments and are accented with emergency yellow coloring. The GGB100Y-1A MUDMASTER is made with highly rigid carbon material and a triple-layered bezel of carbon-fiber-reinforced fine resin, making it highly resistant to damage and deformation. The timepiece also features Bluetooth support for connecting to the G-SHOCK Connected app and a Quad sensor that measures altitude, direction, barometric pressure, temperature, and step tracking measurement. The GW9400Y-1 RANGEMAN model is equipped with a triple sensor for altitude, direction, barometric pressure, and temperature measurement, as well as Multi Band 6, Tough Solar Power, and more. Both models are shock resistant, and 200M water-resistant and will be available for purchase starting January 17th, with prices at $380 and $330, respectively. Image Credit: Casio ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 97% | Activity: 90% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Harsh Environment Watches:** Manufacturers can provide rugged timepieces for harsh-natural-environment workers with connected features and enhanced functionalities. - **Yellow Accent Fashion:** Fashion companies can incorporate emergency yellow accents in their products, offering a touch of safety and functionality while making a statement. - **Triple Sensor Technology:** Tech companies can develop sensors that measure altitude, direction, barometric pressure, temperature, and step tracking in one device with greater precision. ### Industries Being Reshaped - **Watch Industry:** Watch manufacturers can continue to innovate by creating rugged timepieces that cater to those who work in harsh natural environments. - **Fashion Industry:** Fashion companies can consider incorporating emergency yellow accents in their products to communicate protection and add a touch of style. - **Tech Industry:** Tech companies can invest in the development of sensors that measure multiple environmental variables and create versatile tools for outdoor use. ## Related on Trend Hunter - [First Responder-Honoring Watches](https://www.trendhunter.com/trends/gshock-master-of-g-rescue-yellow-series.md) - [Chunky Yellow Outdoor Watches](https://www.trendhunter.com/trends/casio-gshock-rangeman-gprh1000.md) - [Pro-Grade GPS Timepieces](https://www.trendhunter.com/trends/gshock-rangeman-gprh1000.md) - [Rugged Color-Accented Timepieces](https://www.trendhunter.com/trends/gshock-gab2100-multicolor-accents.md) - [Rugged Monochromatic Timepieces](https://www.trendhunter.com/trends/gshock-ga2100-toneontone-series.md) - [Rugged Outdoor-Ready Watches](https://www.trendhunter.com/trends/g-shock-1.md) - [Rugged Fashion-Forward Watches](https://www.trendhunter.com/trends/gshock-gsteel-gbm2100-series.md) - [Stylish Durable Watch Designs](https://www.trendhunter.com/trends/gshock-models.md) - [Tough Chromatic Timepieces](https://www.trendhunter.com/trends/gshock-polychromatic-accents-collection.md)