# Next-Gen Virtual Fashion Shops The Yeezy Supply Site Offers a New Vision for Online Shopping By Laura McQuarrie | Published 2020-06-29 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/yeezy-supply References: [fastcompany](https://www.fastcompany.com/90521691/first-look-kanye-wests-new-website-turns-shopping-into-art) & [yeezysupply](https://www.yeezysupply.com/) More or less, most shopping sites follow the same basic format, which relies on scrolling or filtering through products to discover new items—and [Yeezy Supply](https://www.trendhunter.com/trends/yeezy-supply-1) introduces an online experience that flips traditional e-commerce on its head. The artful experience was created to "make the Internet a more humane place," according to Nick Knight, who worked as West’s creative partner on the design of the website. Knight, as a fashion photographer and filmmaker, created a short film that documents the three years it took to fully realize West's vision. Rather than seeing static product images, shoppers will see [3D models walks across the screen](https://www.trendhunter.com/trends/portalm-x-virtual-fashion-exhibition), and products can be clicked and dragged to have a [virtual model try it on](https://www.trendhunter.com/trends/wardrobe-ai). The experience also lets consumers learn more about the models, including their favorite foods or notable life experiences. Image Credit: Yeezy Supply ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 95% | Activity: 95% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### Why This Trend Is Growing - **Virtual Fashion Experiences:** Yeezy Supply's innovative online shopping experience introduces 3D models and interactive product try-on, disrupting traditional e-commerce. - **Humanizing the Internet:** Yeezy Supply's vision aims to make the online shopping experience more genuine and personal, setting a trend for a more humane e-commerce approach. - **Artful E-commerce Design:** The collaboration between fashion photographer Nick Knight and Yeezy Supply showcases the trend of merging art and technology in e-commerce platforms. ### Industries Being Reshaped - **Fashion Retail:** The fashion industry can capitalize on the trend of virtual fashion experiences by creating their own interactive online shopping platforms. - **E-commerce:** Yeezy Supply's innovative design sets a disruptive example for the e-commerce industry, encouraging other companies to rethink and improve their online shopping experiences. - **Digital Marketing:** The artful and immersive nature of Yeezy Supply's website design opens up new opportunities for creative digital marketing strategies in the fashion and e-commerce sectors. ## Related on Trend Hunter - [Interactive Virtual Denim Stores](https://www.trendhunter.com/trends/lee-jeans.md) - [GenAI Clothing Try-Ons](https://www.trendhunter.com/trends/ai-clothes-tryon.md) - [Interactive VR Styling Apps](https://www.trendhunter.com/trends/j-crew-virtual-closet.md) - [Interactive Activewear Metaverses](https://www.trendhunter.com/trends/alo-yoga.md) - [Mixed-Reality Shopping Apps](https://www.trendhunter.com/trends/apple-vision-pro-shopping-app.md) - [Virtual Footwear Try-Ons](https://www.trendhunter.com/trends/try-on-tech.md) - [Shoppable Virtual Beach Houses](https://www.trendhunter.com/trends/jcrew-virtual-beach-house.md) - [AI-Driven Shoppable Catwalks](https://www.trendhunter.com/trends/ai-driven-shoppable-catwalk.md) - [Try-On E-Commerce Solutions](https://www.trendhunter.com/trends/zero10.md)