# Album-Streaming Fashion Shows Kanye West Used His Yeezy Season 3 Show to Debut His New Album By Malika Renee Butss | Published 2016-02-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/yeezy-season-3 References: [google](https://www.google.ca/url?sa=t&rct=j&q=&esrc=s&source=web&cd=4&cad=rja&uact=8&ved=0ahUKEwjMnLeLuPLKAhUKez4KHSs9BfwQFgglMAM&url=http://hollywoodlife.com/2016/02/11/yeezy-season-3-live-stream-kanye-west-fashion-show-nyfw-video/&usg=AFQjCNFa-PJrzsASJN-aZLAqmhs8PKbVlQ) & [nytimes](http://www.nytimes.com/2016/02/12/arts/music/kanye-west-yeezy-season-3-life-of-pablo.html?_r=0) Chicago rapper Kanye West unveiled his highly anticipated Yeezy Season 3 collection at Madison Square Garden on the first day of New York Fashion Week. Unlike the usual fashion show that provides a runway and a selection of appropriate music for models to walk to, West opted for a [fashion presentation](https://www.trendhunter.com/trends/reinventing-the-runway) that also functioned as a listening party for his new album. Streaming his upcoming album The Life of Pablo, West had models stand, sit or lay completely still, in front of a packed crowd. While the somber models kept composed, the mogul was behind a laptop streaming his impending album with a simple aux cord while casually surrounded by the most important players in the music industry. The Yeezy Season 3 presentation was paid for in part by [adidas](https://www.trendhunter.com/trends/contranatural) and showcases how the collaboration between West and the German sports apparel brand totes a fine line between official athlete-style endorsement and corporate partnership. The presentation also demonstrates one of the first incidents of a major fashion brand opening up shows and presentations to [consumer ticket holders](https://www.trendhunter.com/trends/mans-best-friend-popup). ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 37% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What Makes This Trend Stand Out - **Album-streaming Fashion Shows:** Opportunity for fashion brands to combine music and fashion shows, creating immersive experiences for consumers. - **Fashion-related Listening Parties:** Chance for musicians to debut their albums in unique fashion presentations, attracting both fashion and music enthusiasts. - **Brand Collaboration and Exclusivity:** Potential for fashion brands to partner with athletes and other celebrities to create buzzworthy events and products. ### Sectors Adopting This - **Fashion:** Fashion brands can leverage album-streaming fashion shows to attract new customers and create memorable experiences. - **Music:** Musicians can explore fashion-related listening parties to engage fans in a different and interactive way. - **Sports Apparel:** Sports apparel brands have the opportunity to collaborate with fashion designers and musicians to showcase their products in unique events. ## Related on Trend Hunter - [Highly Affordable Fashion Launches](https://www.trendhunter.com/trends/yeezy-supply-1.md) - [Affordable Luxury Streetwear Capsules](https://www.trendhunter.com/trends/20-dollar.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Creative Premium Collaborative Initives](https://www.trendhunter.com/trends/engineered-by-balenciaga.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Music-Inspired Fashion Ventures](https://www.trendhunter.com/trends/fashion-streaming-service.md) - [Web3 Fashion Show Initiatives](https://www.trendhunter.com/trends/reinventing-the-runway.md) - [Minimalist Gallery Runways](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024.md) - [Dynamic Fall-Centric Fashion Shows](https://www.trendhunter.com/trends/jordanluca-1.md)