# Apparel-Based Invites These Yeezy Season 2 NYFW Invitations Came Printed on Long-Sleeve Tees By Charlotte Joyce Kidd | Published 2015-09-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/yeezy-season-2 References: [highsnobiety](http://www.highsnobiety.com/2015/09/16/kanye-west-yeezy-season-2-invite/) Just like last year's show, the [Yeezy](https://www.trendhunter.com/trends/20-dollar) Season 2 New York Fashion Week launch did not come with a typical invitation. Just two hours before the show, members of the press received vacuum-packed and long-sleeved Rothco brand army surplus tees, printed with the details of the Yeezy Season 2 show. The yellow lettering of the invitation stood out from and complemented the camo-patterned background of the t-shirts. The Rothco shirts can be purchased on [Amazon](https://www.trendhunter.com/trends/amika-protector-collectiob) for $10.99 each but the Yeezy Season 2 invites will no doubt be appearing on eBay at a much higher price point. Yeezy Season 2 is the Spring/Summer 2016 release of Kanye West's Yeezy.Supply fashion project. Yeezy Season 1 was produced by [Adidas](https://www.trendhunter.com/trends/y3-fw25-tennis) but West intends to go in a different direction with Yeezy Season 2. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 81% | Activity: 87% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Apparel-based Invitations:** The trend of using apparel as invitations for events and fashion shows provides opportunities for designers and brands to create unique and memorable experiences for attendees. - **Customized and Personalized Packaging:** Brands can create personalized packaging for invitations which serves as an additional marketing tool and adds value to their brand. - **Sustainable Invitations:** Utilizing sustainable materials for invitations can demonstrate a brand's commitment to eco-friendliness and align with the growing consumer demand for sustainable products and practices. ### Sectors Adopting This - **Fashion:** Fashion brands can use apparel-based invitations to create buzz and generate interest in their product launches and events. - **Event Planning:** Event planners can utilize the trend of customized and personalized invitations to create unique experiences for their clients and stand out in a competitive market. - **Stationery and Packaging:** Companies specializing in customized packaging can offer their services to the fashion and event planning industries to create unique and memorable invitations for their clients. ## Related on Trend Hunter - [Affordable Luxury Streetwear Capsules](https://www.trendhunter.com/trends/20-dollar.md) - [Highly Affordable Fashion Launches](https://www.trendhunter.com/trends/yeezy-supply-1.md) - [Reconstructive Streetwear Series](https://www.trendhunter.com/trends/ys-for-men-x-masses.md) - [Creative Premium Collaborative Initives](https://www.trendhunter.com/trends/engineered-by-balenciaga.md) - [Elevated Fall Tennis Fashion](https://www.trendhunter.com/trends/y3-fw25-tennis.md) - [Dystopian Series Activewear](https://www.trendhunter.com/trends/puma-x-squid-game-collection.md) - [Organic Sleek Avant-Garde Sneakers](https://www.trendhunter.com/trends/contranatural.md) - [Luxury Leather Sneakers](https://www.trendhunter.com/trends/black-tie-20.md) - [Spring-Centric Technical Fashion](https://www.trendhunter.com/trends/hyke-1.md)