# Monochrome Knit Basketball Sneaker The adidas YEEZY QNTM Sneakers Boasts a Unique Sturdy Structure By Amy Duong | Published 2020-09-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/yeezy-qntm References: [hypebeast](https://hypebeast.com/2020/9/adidas-yeezy-qntm-quantum-release-information-q46473-basketball-kanye-west) & [adidas](https://www.adidas.co.uk/yeezy) [adidas'](https://www.trendhunter.com/trends/jeans-trainer) unveils a look at the YEEZY QNTM sneaker, which is notably very limited. It made its originally debut and announcement during this year's NBA All-Star Weekend as the Kanye West-designed silhouette meets its full launch to the market. The sneaker comes in a lighter color palette to suit the summer season and features an upper made up of [gray primeknit colors](https://www.trendhunter.com/trends/black-and-grey-colorway) that form together. It creates a wave-like form that covers the synthetic base foundation and complemented further with cream hues at the toe informed by softer suede materials for textural contrast. The rest of the shoe is made with black neoprene at the throat and collar and held with black tape lining. The heel counter is accented with a silver detailing to round it out. Image Credit: adidas ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 51% | Activity: 29% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Limited Edition Sneaker Releases:** The adidas YEEZY QNTM sneakers' limited availability creates a sense of exclusivity and scarcity that attracts sneaker enthusiasts. - **Innovative Sneaker Design:** The wave-like form of the YEEZY QNTM sneaker's upper showcases an unconventional and visually striking design that sets it apart from traditional basketball sneakers. - **Summer-themed Sneaker Colorways:** The lighter color palette of the YEEZY QNTM sneaker makes it an appealing choice for the summer season, catering to consumers' seasonal preferences. ### Where This Applies - **Sportswear Industry:** The YEEZY QNTM sneaker demonstrates the potential for disruptive innovation in the sportswear industry by combining unique design elements with functional performance features. - **Fashion Retail Industry:** Limited edition sneaker releases like the adidas YEEZY QNTM create opportunities for fashion retailers to leverage exclusivity as a marketing strategy to drive demand and increase sales. - **Textile Manufacturing Industry:** The innovative design of the YEEZY QNTM sneaker's upper, with its wave-like pattern and combination of materials, presents opportunities for textile manufacturers to explore new techniques and materials for future sneaker designs. ## Related on Trend Hunter - [Monochrome Chunky Footwear](https://www.trendhunter.com/trends/bl01.md) - [Off-White Chunky Joint Sneakers](https://www.trendhunter.com/trends/prime-x-20.md) - [Neutral Stealthy Trail Footwear](https://www.trendhunter.com/trends/marathon-tr.md) - [Neutral Tonal Technical Boots](https://www.trendhunter.com/trends/sand-colorway.md) - [Organic Sleek Avant-Garde Sneakers](https://www.trendhunter.com/trends/contranatural.md) - [Stealthy Iridescent Sneakers](https://www.trendhunter.com/trends/arctic-night.md) - [Square Toe Minimal Shoes](https://www.trendhunter.com/trends/cubism-sq.md) - [Stealthy Monochromatic Court Sneakers](https://www.trendhunter.com/trends/killshot-2-sneaker.md) - [Patterned Running Sneakers](https://www.trendhunter.com/trends/qi-flow.md)