# Blue-Tinted Rapper Sneakers The 'YEEZY Boost Blue Tint' Drops Just in Time for Winter By Madison Mackay | Published 2017-12-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/yeezy-boost-blue-tint References: [hypebeast](https://hypebeast.com/2017/12/adidas-originals-yeezy-boost-350-v2-blue-tint-official-store-list) & [adidas](http://www.adidas.com/ca/apps/yeezy/) Kayne West has officially released his third design for [adidas](https://www.trendhunter.com/trends/arctic-night)' [YEEZY](https://www.trendhunter.com/trends/20-dollar) BOOST 350 Version 2, with the 'Yeezy Boost Blue Tint.' In one month, this rapper and designer has released two other winter-themed designs: the 'Semi Frozen Yellow' and 'Beluga 2.0.' Staying in line with his chosen theme, this new design features a classic YEEZY sock liner in a crisp blue color, heel tabs, a light grey and white base, stitched details along the side in red, and a [frozen blue sole](https://www.trendhunter.com/trends/ice-studio). The YEEZY BOOST 350 Version 2 in Blue Tint will be available online and in stores December 16th for $220 USD. As the Blue Tint sneakers have been long awaited, reservations are now open on the confirmed adidas app. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 86% | Activity: 95% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### What Makes This Trend Stand Out - **Limited-edition Sneakers:** This trend of creating limited-edition sneakers by popular rappers and designers presents an opportunity for disruptive innovation in the fashion industry. - **Winter-themed Designs:** The rise of winter-themed sneaker designs indicates a potential disruptive innovation opportunity for brands to create seasonal and thematic variations to attract customer attention. - **Online Presale Reservations:** The increasing popularity of online presale reservations for highly anticipated sneaker releases opens up new possibilities for disruptive innovations in the e-commerce sector. ### Sectors Adopting This - **Fashion:** The fashion industry can explore disruptive innovation opportunities by collaborating with influential rappers and designers to release limited-edition and themed sneakers. - **Footwear:** The footwear industry can capitalize on the demand for limited-edition and seasonal sneakers by incorporating innovative design elements and marketing strategies. - **E-commerce:** The e-commerce industry has a chance to leverage the popularity of online presale reservations for exclusive sneaker releases to enhance customer engagement and create unique shopping experiences. ## Related on Trend Hunter - [Stealthy Iridescent Sneakers](https://www.trendhunter.com/trends/arctic-night.md) - [Blue Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/990-sneaker-model.md) - [Icy Blue-Tonal Summer Sneakers](https://www.trendhunter.com/trends/air-max-muse-1.md) - [Rapper-Designed Earbuds](https://www.trendhunter.com/trends/zne-01.md) - [Fuzzy Blue Sneakers](https://www.trendhunter.com/trends/dunk-low-abominable-snowman.md) - [Blue Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/sky-blue-colorway-1.md) - [Affordable Luxury Streetwear Capsules](https://www.trendhunter.com/trends/20-dollar.md) - [Stealthy Tonal Basketball Sneakers](https://www.trendhunter.com/trends/gamma-blue.md) - [Fall-Tonal Classic Sneakers](https://www.trendhunter.com/trends/diffused-blue-1.md)