# Outlined Sneaker Ads The Yeezy Boost 350 'Black' Makes a Stylish Film Debut By Malika Renee Butss | Published 2015-08-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/yeezy-boost-350-black References: [hypebeast](http://hypebeast.com/2015/8/adidas-originals-yeezy-boost-350-black-concept-film) & [hypebeast](http://hypebeast.com/2015/8/a-complete-list-of-stores-that-will-be-carrying-the-adidas-yeezy-350-boost-low-black) The [Yeezy](https://www.trendhunter.com/trends/bl01) 350 Boost 'Black' is the latest pair of footwear by Kanye West and [Adidas](https://www.trendhunter.com/trends/y3-stan-smith) Originals. Since the showing of the Kanye x Adidas Originals collection during New York Fashion Week, hip-hop and fashion fans have formed a huge following for the cool sneakers. After launching the successful Yeezy Boost and Yeezy Boost 350, rapper Kanye West in partnership with German sportswear brand Adidas, created a brand new version of the coveted shoe. The Yeezy Boost 350 'Black' has been given a 15-second concept film before its initial release this year. In this film, sneaker fanatics are given a short teaser of how the new shoe will look. Featuring the same [low-top silhouette and sophisticated texture](https://www.trendhunter.com/trends/thug-club-1), these shoes are sure to be just as popular as the originals. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 6% | Activity: 15% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Sneaker Advertising:** Disruptive innovation opportunity: Exploring new creative approaches to showcase footwear through concept films. - **Celebrity Collaborations:** Disruptive innovation opportunity: Leveraging partnerships between celebrities and brands to create highly sought-after products. - **Streetwear Fashion:** Disruptive innovation opportunity: Tapping into the growing demand for trendy, urban-inspired clothing and accessories. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Introducing innovative designs and materials to meet the ever-changing consumer preferences. - **Sportswear:** Disruptive innovation opportunity: Incorporating fashion-forward elements into performance-focused athletic footwear and apparel. - **Advertising:** Disruptive innovation opportunity: Developing immersive and visually appealing ad campaigns to capture consumer attention in a competitive market. ## Related on Trend Hunter - [Organic Sleek Avant-Garde Sneakers](https://www.trendhunter.com/trends/contranatural.md) - [Rounded Heel Lifestyle Sneakers](https://www.trendhunter.com/trends/idoso-boost.md) - [Luxury Leather Sneakers](https://www.trendhunter.com/trends/black-tie-20.md) - [Off-White Chunky Joint Sneakers](https://www.trendhunter.com/trends/prime-x-20.md) - [Monochrome Chunky Footwear](https://www.trendhunter.com/trends/bl01.md) - [Dynamic Collaborative Sneakers](https://www.trendhunter.com/trends/clot-superstar.md) - [Stealthy Padded Sneaker Modesl](https://www.trendhunter.com/trends/adidas-samba-sneaker-1.md) - [Neutral Stealthy Trail Footwear](https://www.trendhunter.com/trends/marathon-tr.md) - [Futuristic Slip-On Shoes](https://www.trendhunter.com/trends/adidas-unveils-climacool.md)