# Sneaker-Themed Air Fresheners Freshen Your Ride with the Affordable Yeezy Air Fresheners By Malika Renee Butss | Published 2016-03-28 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/yeezy-air References: [hypebeast](http://hypebeast.com/2016/3/yeezy-air-fresheners) & [soleflavours](http://www.soleflavours.co.uk/category/air-fresheners) While Kanye West's iconic low-top [Yeezy](https://www.trendhunter.com/trends/yeezy-supply-1) sneakers were sold out within hours of their release, sneaker enthusiasts can still grab a pair of these Yeezy air fresheners. Designed to revitalize the user's car, these air fresheners are modeled after the popular knit shoe. Yeezy air fresheners are the latest batch of [car accouterments](https://www.trendhunter.com/trends/bmw-fragrances) designed by UK label Sole Flavours and Kick Posters. Formally known as the YZY air fresheners, these fresh-smelling products are available in two packs. While one pack sports the [Turtle Dove](https://www.trendhunter.com/trends/sanrio-and-tmnt) and Oxford Tan colorways, the other features the Pirate Black and Moonrock styles. The Yeexy air fresheners also come in a variety of scents, which include Forest Fresh, Juniper Breeze, Melon and New Car. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 41% | Activity: 25% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### Why This Trend Is Growing - **Sneaker-inspired Car Accouterments:** There is an opportunity for businesses to create more unique and high-quality car accessories inspired by popular sneaker designs. - **Multi-scented Air Fresheners:** The development of multi-scented air fresheners provides a chance for businesses to market to customers who want variety in their car scents. - **Affordable Branded Products:** The rise of affordable branded products like these Yeezy air fresheners demonstrates a growing market for budget-friendly, trend-focused merchandise. ### Industries Being Reshaped - **Automotive Accessories:** This trend provides an opportunity for automotive accessory companies to develop more unique and high-quality products. - **Household Cleaning and Scent Products:** Air freshener companies can take advantage of this trend by developing more multi-scented products specifically for the car. - **Fashion and Merchandise Retail:** There is a growing market for affordable branded products like these Yeezy air fresheners, and fashion and retail companies can capitalize on this trend by developing similar merchandise. ## Related on Trend Hunter - [Wintery Automotive Car Perfumes](https://www.trendhunter.com/trends/winter-angel-car-air-freshener.md) - [Travel-Inspired Air Fresheners](https://www.trendhunter.com/trends/air-freshener-range.md) - [Sneaker-Inspired Fragrance Launches](https://www.trendhunter.com/trends/distilled-fragrance.md) - [Nostalgic Summer Air Fresheners](https://www.trendhunter.com/trends/air-fresheners.md) - [Fruity Herb-Powered Shoe Fresheners](https://www.trendhunter.com/trends/boot-bananas.md) - [Sneaker Tag-Inspired Car Keys](https://www.trendhunter.com/trends/kicks-key.md) - [Shoe-Scented Candles](https://www.trendhunter.com/trends/taft.md) - [Astrological Auto Air Fresheners](https://www.trendhunter.com/trends/febreze-carstrology.md) - [Mood-Altering Automotive Fragrances](https://www.trendhunter.com/trends/bmw-fragrances.md)