# Celebrity-Branded Monochromatic Sneakers adidas and Ye Announced the YEEZY 500 Granite Colorway By Colin Smith | Published 2022-05-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/yeezy-500-granite References: [hypebeast](https://hypebeast.com/2022/5/adidas-yeezy-500-granite-gw6373-release-date) & [yeezysupply](https://www.yeezysupply.com/?a) [adidas](https://www.trendhunter.com/trends/sand-colorway) announced the newest sneaker from Ye's line of branded footwear titled the 'YEEZY 500 Granite.' This is a high-top, bulky sneaker adorned in a [monochromatic colorway](https://www.trendhunter.com/trends/black-and-grey-colorway). The upper of the shoe features a dark gray mesh for breathability. The lowest portion of the upper, and the midsole, are colored in a smooth dark granite color that awards the sneaker its name. The toe vamp, eyestay, and heel of the sneaker feature several gray suede overlays with charcoal-colored stitching. The YEEZY 500 Granite incorporates more than ten different shades of gray across its entire body, making it a minimalist, subtle sneaker, despite its high-top form factor. The YEEZY 500 Granite will be available at various adidas retail locations for $200 USD. Image Credit: adidas ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 72% | Activity: 43% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Monochromatic Colorways in Footwear:** Footwear brands can innovate their product offerings by incorporating a single color scheme to create statement pieces for consumers. - **Minimalist Sneakers:** Brands can explore designing sneakers that have a simple yet unique look that combines monochromatic color palettes and understated design elements. - **Celebrity-endorsed Footwear:** Collaborating with celebrities to produce exclusive footwear collections can drive brand awareness, increase product visibility and bolster demand. ### Who This Affects Most - **Sportswear and Apparel:** Expanding their range of exclusive celebrity-branded sneakers by teaming with popular artists can help sportswear and apparel companies succeed in highly competitive markets. - **Fashion and Lifestyle Retail:** Retailers can leverage celebrity appeal and the rapidly growing sneaker enthusiast culture to create exclusive in-store events and product launches to drive traffic and brand engagement. - **Influencer Marketing:** Partnering with influencers within the fashion and social media space to endorse high-quality fashion and sneaker brands can drive sales and enhance brand perception. ## Related on Trend Hunter - [Neutral Tonal Technical Boots](https://www.trendhunter.com/trends/sand-colorway.md) - [Monochrome Chunky Footwear](https://www.trendhunter.com/trends/bl01.md) - [Earthy Tonal Running Sneakers](https://www.trendhunter.com/trends/ghost-sprint.md) - [Chunky Collaborative Fashionable Shoes](https://www.trendhunter.com/trends/adidas-and-y3.md) - [Neutral Stealthy Trail Footwear](https://www.trendhunter.com/trends/marathon-tr.md) - [Stealthy Iridescent Sneakers](https://www.trendhunter.com/trends/arctic-night.md) - [Dynamic Avant-Garde Stealthy Sneakers](https://www.trendhunter.com/trends/gendo.md) - [Muted Monochromatic Lifestyle Shoes](https://www.trendhunter.com/trends/black-and-grey-colorway.md) - [Minimal Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/509-sneaker.md)