# Muted Celebrity-Branded Sneakers The 'YEEZY BOOST 350 V2' Arrives in a 'Granite' Colorway By Kanesa D | Published 2022-06-13 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/yeezy-1 References: [hypebeast](https://hypebeast.com/2022/6/adidas-yeezy-boost-350-v2-granite-release-info) & [adidas](https://adidas.com/) Kanye West and [adidas](https://www.trendhunter.com/trends/sand-colorway) have turned the YEEZY label into a definite mainstay in both footwear and streetwear since 2015. The 'YEEZY BOOST 350' has been a big component of their success, as the classic is one of the first YEEZY silhouettes. adidas has now given the 'YEEZY BOOST 350 V2' a ‘Granite’ colorway complete with a [black stripe](https://www.trendhunter.com/trends/black-and-grey-colorway) and the regular "SPLY-350" writing. A [beige grey Primeknit upper](https://www.trendhunter.com/trends/grey-days-colorway) is a highlight of the model, along with the distinctive BOOST sole unit in a similar shade of grey to round out the neutral-toned shoes. While no official release date has been announced, this pair is slated for release later this year for $230 USD via adidas and select retailers. Image Credit: Sneakertigger ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 41% | Activity: 40% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What Makes This Trend Stand Out - **Neutral-toned Sneakers:** There is a growing demand for sneakers with neutral colors such as beige and gray, offering an opportunity for a disruptive innovation on footwear design. - **Muted Celebrity Collaborations:** This trend of muted and understated celebrity-branded sneakers signifies a growing customer preference for practical and versatile footwear, opening up an opportunity for collaborations that cater to this demand. - **Inclusive Shoe Design:** Brands could capitalize on the popularity of the YEEZY BOOST 350 silhouette and release similar models in wider size ranges, promoting inclusivity and accessibility for all customers. ### Sectors Adopting This - **Footwear:** The release of this new YEEZY BOOST 350 V2 model by adidas demonstrates an opportunity for innovation and growth in the footwear industry by tapping into the demand for trendy, neutral-toned sneakers. - **Fashion:** The popularity of celebrity-branded sneakers, such as the YEEZY line by Kanye West, showcases an opportunity to disrupt the fashion industry by offering practical, versatile and customized footwear options to consumers who value comfort and style. - **Retail:** Retailers who carry exclusive celebrity-branded sneaker models, like the 'Granite' YEEZY BOOST 350 V2, have the potential to attract and retain customers who are willing to pay a premium for limited edition and unique products. ## Related on Trend Hunter - [Neutral Tonal Technical Boots](https://www.trendhunter.com/trends/sand-colorway.md) - [Muted Neutral Earthy Sneakers](https://www.trendhunter.com/trends/grey-days-colorway.md) - [Neutral Stealthy Trail Footwear](https://www.trendhunter.com/trends/marathon-tr.md) - [Muted Monochromatic Lifestyle Shoes](https://www.trendhunter.com/trends/black-and-grey-colorway.md) - [Off-White Chunky Joint Sneakers](https://www.trendhunter.com/trends/prime-x-20.md) - [Stealthy Iridescent Sneakers](https://www.trendhunter.com/trends/arctic-night.md) - [Earthy Tonal Running Sneakers](https://www.trendhunter.com/trends/ghost-sprint.md) - [Sleek Laceless Runners](https://www.trendhunter.com/trends/megaride-s2.md) - [Monochrome Chunky Footwear](https://www.trendhunter.com/trends/bl01.md)