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# Collaged Rapper Hosiery
O'Mighty's Drake and Yeezus Socks Celebrate Celeb Culture

By Jana Pijak | Published 2014-05-21 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/yeezus
References: [shopjeen](http://www.shopjeen.com/collections/new/products/drake-socks-preorder) & [shopjeen](http://www.shopjeen.com/collections/new/products/)

These cotton spandex blend Drake and Yeezus socks by O-Mighty celebrate everyone's favourite rappers, Canadian-born Drake and the always over-the-top Kanye West. Accent a summer outfit with a pair of these fun hosiery accessories from web retailer [Shop Jeen](https://www.trendhunter.com/trends/in-ha-mood-perfume).

Show some love for your favourite rapper or mix-and-match the [fun socks](https://www.trendhunter.com/trends/everyday-sock) for a unique look that is sure to spark up a conversation among hip-hop fans. Whether purchased for wear or as a novelty gift item, O-Mighty's Drake and Yeezus socks make both a humorous fashion statement thanks to a design that features a collage of the rappers' faces.

Celebrate Kanye West's upcoming marriage to Kim Kardashian or celebrate the success of everyone's favourite Toronto native with a pair of these affordable socks!

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 25% | Activity: 19% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What Makes This Trend Stand Out

- **Celebrity-inspired Hosiery:** Disruptive innovation opportunity: Create a line of hosiery featuring collages of different celebrities to appeal to fans and fashion-forward individuals.
- **Novelty Fashion Accessories:** Disruptive innovation opportunity: Develop unique and humorous fashion accessories, such as socks with collage designs, to cater to niche markets and trendy consumers.
- **Hip-hop-inspired Apparel:** Disruptive innovation opportunity: Design a range of clothing items, including socks, that showcase popular hip-hop artists to capitalize on the increasing popularity of rap culture.

### Sectors Adopting This

- **Fashion Retail:** Disruptive innovation opportunity: Introduce a new line of celebrity-inspired hosiery into the fashion retail market to attract fans and offer unique accessories.
- **Online Retail:** Disruptive innovation opportunity: Launch an online store specializing in novelty fashion accessories, including collage socks, to cater to the growing demand for unique and quirky products.
- **Apparel Manufacturing:** Disruptive innovation opportunity: Partner with artists and celebrities to produce limited-edition hip-hop-inspired apparel items, such as socks, to tap into the market of fans and collectors.

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