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# Celebrity Doppelganger Fashions
#WWYW Captures the Yeezus Fashion of Kim Kardashian and Kanye West

By Erin Fox | Published 2014-11-01 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/yeezus-fashion
References: [whatwouldyeezuswear.tumblr](http://whatwouldyeezuswear.tumblr.com/) & [four-pins](http://four-pins.com/style/what-would-yeezus-wear/)

New blog #WWYW (What Would Yeezus Wear) captures the Yeezus fashion worn throughout Kanye West's latest musical tour. Starring Katie Burroughs and Kathleen Lee, the duo reenacts the most talked about couple's fashion throughout the Yeezus tour. The perfectly curated blog recreates each pose and each outfit perfectly.

[Kim Kardashian](https://www.trendhunter.com/trends/kim-kardashian-fortnite) has already expressed that she 'likes' the blog. Gaining lots of social media credit, the Burroughs and Lee also recreated the makings of North West. From faux-Givenchy recreations to high-waisted ice cream snaps, the duo pokes fun at the celebrity couple.

One can only imagine the amount of time and effort that was put into finding and capturing each look. This tongue and cheek blog is continuing to produce Yeezus fashion looks for its fans.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 67% | Activity: 59% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet)

## Key Themes

### What's Driving This Trend

- **Celebrity Fashion Recreation:** Disruptive innovation opportunity: Develop a platform or app that allows users to recreate and share celebrities' iconic fashion looks.
- **Social Media-driven Fashion Trends:** Disruptive innovation opportunity: Create a social media platform specifically for fashion enthusiasts to share and discuss the latest celebrity-inspired fashion trends.
- **Humorous Celebrity Fashion Parodies:** Disruptive innovation opportunity: Launch a comedy-centered website or social media account that parodies celebrity fashion and trends.

### Who This Affects Most

- **Fashion App:** Disruptive innovation opportunity: Develop an app that provides fashion enthusiasts with real-time information and recommendations on where to buy celebrity-inspired outfits.
- **Social Media Platform:** Disruptive innovation opportunity: Create a social media platform dedicated to fashion influencers, allowing users to discover and purchase celebrity-style outfits.
- **Comedy Content Platform:** Disruptive innovation opportunity: Build a platform that specializes in humorous content, including celebrity fashion parodies and satirical fashion publications.

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