# Yeast-Based Protein Powders Horlicks Introduces Its Protein Powder Line By Adam Harrie | Written with AI assistance | Published 2026-09-17 | Personal Care, Beauty and Cons Source: Trend Hunter, https://www.trendhunter.com/trends/yeast-based-protein-powder-lines References: [greenqueen.hk](https://www.greenqueen.com.hk/horlicks-yeast-protein-powder-hindustan-unilever-india)  Hindustan Unilever launched Horlicks Protein, a line of [fermentation-derived yeast protein powders](https://www.trendhunter.com/trends/the-protein-brewery-fermotein) under the Horlicks brand for everyday nutrition. The range includes unflavoured, chocolate and coffee variants. The unflavoured powder blends 79% yeast protein with 10% whey, while the coffee and chocolate versions use yeast protein without whey and are [vegan-friendly](https://www.trendhunter.com/trends/vegan-super-protein). The coffee variant combines 89% yeast protein with coffee powder, while the chocolate version contains 86% yeast protein blended with cocoa. All three include chicory root, natural flavorings, monk fruit powder, papain and salt. Each 36-gram serving delivers 24 grams of protein and 4 grams of fiber, while the protein has a PDCAAS score of 1.0. Hindustan Unilever says the complete amino acid profile, prebiotic inulin and papain support protein digestion and gut-friendly nutrition. Each 1-kilogram package contains 28 single-serve sachets. The line reflects growing demand for [convenient alternative proteins](https://www.trendhunter.com/trends/animalfree-egg-white-protein-powder) and lets Horlicks expand beyond malted drinks into India’s growing everyday nutrition market. Image Credit: Horlicks ## Trend Insights (Trend Hunter) - Score: 8.5/10 - Popularity: 94% | Activity: 70% | Freshness: 92% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Personal Care, Beauty and Cons](https://www.trendhunter.com/personal-care-beauty-and-consu) ## Key Themes ### Why This Trend Is Growing - **Fermentation Protein:** Microbial fermentation is reshaping protein powder development with complete amino acid profiles, scalable production, and broader appeal beyond dairy-based nutrition. - **Gut-friendly Nutrition:** Protein products blended with prebiotic fibers and digestive enzymes signal a shift toward multifunctional formats that combine muscle support with digestive wellness. - **Everyday Vegan Protein:** Mainstream food brands are bringing plant-free vegan protein into daily-use sachets, making alternative nutrition more accessible for mass-market consumers. ### Industries Being Reshaped - **Functional Foods:** Established nutrition brands are expanding into fortified powders that merge protein, fiber, and digestive support for everyday health routines. - **Alternative Proteins:** Yeast-derived formulations create new space for non-animal protein innovation with high nutritional quality and flexible flavor applications. - **Consumer Packaged Goods:** Single-serve protein sachets illustrate how legacy brands can translate wellness trends into convenient, affordable formats for emerging markets. ## Related on Trend Hunter - [Protein Instant Coffees](https://www.trendhunter.com/trends/protein-instant-coffee.md) - [Protein Coffee Creamers](https://www.trendhunter.com/trends/nurri-protein-creamer.md) - [Fermented Microbe Protein Powders](https://www.trendhunter.com/trends/planta-protein-powder.md) - [Gut Health Protein Beverages](https://www.trendhunter.com/trends/biomel-love-your-gut-protein-drinks.md) - [Mushroom-Enhanced Protein Coffee Collections](https://www.trendhunter.com/trends/protein-coffee1.md) - [Yeast-Based Cafe Protein Toppings](https://www.trendhunter.com/trends/starbucks-india-and-superyou.md) - [Yeast-Based Protein Supplements](https://www.trendhunter.com/trends/yeast-protein.md) - [Asian-Inspired Protein Powders](https://www.trendhunter.com/trends/plantiigood.md) - [Coffee-Infused Milk Protein Powders](https://www.trendhunter.com/trends/barista-adds-creatine.md)