# Inclusive Brightening Skincare Yearn Skin Focuses on Correcting Hyperpigmentation By Laura McQuarrie | Published 2021-08-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/yearn-skin References: [news24](https://www.news24.com/w24/style/beauty/skin/review-first-impressions-on-yearn-skin-sas-new-skincare-brand-targeting-hyperpigmentation-20210806) & [yearnskin.co.za](https://www.yearnskin.co.za/collections/all) Yearn Skin is a new brand devoted to producing non-toxic, dermatologically tested skincare products that are formulated to brighten the skin by correcting hyperpigmentation, dark spots and uneven skin tone. The products rely on a combination of natural and lab bioactive ingredients to promote overall skin health and Yearn Skin champions inclusivity, self-care, confidence and feeling beautiful from the inside out. Some of the essentials from the brand can be found in the Let's Get It Started Kit, which includes a brightening niacinamide cleansing gel, an exfoliating tonic and a brightening facial cream. The brand also makes products like cleansing balms, renewing serums and glow-boosting facial creams powered by beneficial additions like kojic acid, retinol and alpha arbutin. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 72% | Activity: 91% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Non-toxic Skincare:** An opportunity for skincare brands to differentiate themselves by providing safe and non-toxic products. - **Hyperpigmentation Correcting Products:** The hyperpigmentation correction industry is a growing opportunity for skincare brands to tap into the demand for brighter, more even skin tone. - **Inclusive Beauty Products:** Beauty brands can create products that cater to a diverse range of skin types, tones, and needs, promoting inclusivity in the beauty industry. ### Who This Affects Most - **Skincare Industry:** The skincare industry can invest in research and development of non-toxic, hyperpigmentation correcting products. - **Beauty Industry:** The beauty industry can drive inclusivity by launching inclusive beauty products and campaigns. - **Cosmetics Manufacturing Industry:** The cosmetics manufacturing industry is presented with the opportunity to innovate and develop new non-toxic, effective, and natural skincare products. ## Related on Trend Hunter - [Brightening Skincare Sets](https://www.trendhunter.com/trends/brightening-duo.md) - [Revitalizing Melanin-Targeted Skincare](https://www.trendhunter.com/trends/brownkind.md) - [Brightening Skin Serums](https://www.trendhunter.com/trends/thirst-brightening-vitamin-c-serum.md) - [Firming Radiance Serums](https://www.trendhunter.com/trends/hyper-c-serum.md) - [Targeted Hyperpigmentation Treatments](https://www.trendhunter.com/trends/targeted-hyperpigmentation-treatment.md) - [Sustainably Minded Skincare](https://www.trendhunter.com/trends/iluminar-skin.md) - [Papaya-Infused Correcting Serums](https://www.trendhunter.com/trends/axisy-dark-spot-correcting.md) - [Advanced Skincare Collections](https://www.trendhunter.com/trends/radiant-tone-collection.md) - [Spot Correcting Skincare Lines](https://www.trendhunter.com/trends/visible-brightening.md)