# Steamy Movember Covers The Yearbook Fanzine Issue 3 Fashion Feature Exudes Manliness By Jana Pijak | Published 2012-11-07 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/yearbook-fanzine-issue-3 References: [fuckingyoung.es](http://fuckingyoung.es/yearbook-3-cover/) & [yearbookfanzine](http://www.yearbookfanzine.com/) Model Matthieu Charneau shines on the Yearbook Fanzine Issue 3 cover. The manly model holds a stoic pose while dressed in nothing but underwear and a heavily draped [wool coat](https://www.trendhunter.com/trends/nn07). The epitome of rugged masculinity, Matthieu shows off a hairy chest and carefully groomed moustache, sure to get a second look from the ladies. Photographer Lauren Humbert captures the model in a cover story that is both steamy and over-the-top in its overt yet humor-filled visual concept. Just in time for the month of Movember, the Yearbook Fanzine Issue 3 cover story shows some serious skin while proving that [macho facial hair](https://www.trendhunter.com/trends/jimmy-choo-man-extreme) is back in style. Whether laughing at its cheesy concept or admiring model Matthieu Charneau's pecks, one is sure to remember this suggestive covershoot. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 33% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Macho Facial Hair:** There is a growing trend of men embracing rugged masculinity and sporting carefully groomed facial hair as a fashion statement. - **Steamy Fashion Shoots:** There is a trend in fashion photography towards provocative and humor-filled visuals that push the boundaries of traditional covershoots. - **Month of Movember:** The month of Movember has become a significant cultural movement, inspiring men to grow mustaches to raise awareness for men's health issues. ### Who This Affects Most - **Fashion Photography:** Fashion photographers and magazines can explore more creative and provocative visual concepts to capture the attention of audiences. - **Men's Grooming:** Men's grooming brands can leverage the trend of facial hair as a fashion statement by offering products and services specifically tailored for beard and mustache care. - **Men's Health Awareness:** Healthcare organizations and non-profits can use the popularity of Movember to raise awareness about men's health issues and drive initiatives for early detection and prevention. ## Related on Trend Hunter - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Heartfelt Men's Health Campaigns](https://www.trendhunter.com/trends/movember-2.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Men's Health Supplement Campaigns](https://www.trendhunter.com/trends/novomins-movember-campaign.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Provocative Fall Fragrances](https://www.trendhunter.com/trends/borntostandout-fall-2024.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Male Health-Awareness NFTs](https://www.trendhunter.com/trends/nonfungibletesticles.md)