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# Post-Apocalyptic Surf Fashion
The Year Zero Collection Brings a Vintage Edge to Dystopian Wear

By Matt Ho | Published 2011-09-27 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/year-zero-collection
References: [pitchblend.tumblr](http://pitchblend.tumblr.com/) & [localdistribution.au](http://localdistribution.com.au/globe-year-zero-collection-launch/)

To promote the upcoming post-apocalyptic surf movie Year Zero, Globe is releasing the Year Zero Collection, which is a series of outfits inspired by the upcoming flick. Globe describes the story as a “modern take on high performance surfing set in a post-apocalyptic world, reminiscent of Mad Max or an HG Wells novel.”

The Year Zero Collection draws inspiration from the film’s dystopian art directions. To truly capture the gritty nature of a world gone wrong, each of the pieces has a vintage aesthetic that beautifully complements the inspiration behind the grim theme. The collection includes a Vietnam War-era jacket, a vintage motorcycle coat, Japanese denim, a black boardshort and a leather boot.

Look for the Year Zero Collection to hit stores on October 21st.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 53% | Activity: 59% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral)

## Key Themes

### Key Themes Behind This Trend

- **Post-apocalyptic Fashion:** Disruptive innovation opportunity: Explore materials and designs that reflect a dystopian world for a unique fashion statement.
- **Vintage Aesthetics:** Disruptive innovation opportunity: Combine vintage styles with modern fashion for a retro-futuristic look.
- **Movie-inspired Collections:** Disruptive innovation opportunity: Collaborate with film studios to create fashion collections that capture the essence of their movies.

### Where This Applies

- **Fashion:** Disruptive innovation opportunity: Embrace unconventional themes and narratives to push boundaries in the fashion industry.
- **Film:** Disruptive innovation opportunity: Utilize fashion collaborations to enhance the cinematic experience and extend the reach of movies.
- **Surfing:** Disruptive innovation opportunity: Merge surf culture with unconventional fashion to create unique and eye-catching apparel for surf enthusiasts.

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