<!-- canonical: https://www.trendhunter.com/trends/year-with-uber -->
<!-- robots: noindex -->

# Personalized Ride Share Videos
Year with Uber Turns a Rider's 2017 Trip History into a Music Video

By Ell Smith | Published 2018-01-18 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/year-with-uber
References: [psfk](https://www.psfk.com/2018/01/uber-riders-get-personalized-music-videos-for-year-of-rides.html) & [campaignbriefasia](http://www.campaignbriefasia.com/2017/12/rga-singapore-turns-ubers-annu.html)

[Uber](https://www.trendhunter.com/trends/go-get) is constantly pushing the envelope to demonstrate its dedicated to customer satisfaction, which is why it's thanking riders in Asia with a [personalized music video](https://www.trendhunter.com/trends/naughty-or-nice-video) entitled 'Year with Uber.'

Using a unique engine built by R/ GA Singapore, the ride hailing company created a system that enabled consumers in Asia to view their [2017 trip history](https://www.trendhunter.com/trends/ubestory) in the form of an interactive music video. According to the brand, the system splits into over 5,000 possible story line combinations, offering something unique to every individual. The video plays a groovy tune, while a colorful illustration describes some of the user's trip highlights, including longest trip in kilometers and number of trips taken. To make things even more personalized, the tool features country-specific elements such as "fun-loving aunties waving hi to riders in Singapore, tuk-tuks for the Thai, and Diwali lanterns for riders in India."

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 62% | Activity: 60% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What's Driving This Trend

- **Personalized Ride Share Videos:** Uber's personalized music video allows riders to view their trip history in a unique and interactive way.
- **Interactive Storytelling:** The system's over 5,000 possible story line combinations offer a new form of personalized entertainment.
- **Localization in User Experience:** The country-specific elements in the video tool enhance the personalized ride experience for riders in different regions.

### Who This Affects Most

- **Ride Hailing:** The personalized ride share video innovation by Uber enhances customer satisfaction and engagement in the ride hailing industry.
- **Entertainment:** Interactive storytelling through personalized videos provides a disruptive entertainment option for consumers.
- **Technology:** The unique engine built by R/ GA Singapore showcases the potential for disruptive innovation in personalized video experiences.

## Related on Trend Hunter

- [Global Product Launch Events](https://www.trendhunter.com/trends/go-get.md)
- [Personalized Media Creation](https://www.trendhunter.com/trends/tunestory.md)
- [On-Demand Holiday Carolers](https://www.trendhunter.com/trends/uber-courier-carolers.md)
- [Custom Year Wrap-Ups](https://www.trendhunter.com/trends/your-wrapped.md)
- [Travel Story Visuals](https://www.trendhunter.com/trends/travel-wrapped.md)
- [Privacy-Focused Uber Features](https://www.trendhunter.com/trends/industryfirst-privacy-features.md)
- [Geo-Targeted Beauty Campaigns](https://www.trendhunter.com/trends/its-a-10-haircare.md)
- [Real-Time Adaptive Audio Experiences](https://www.trendhunter.com/trends/interrail.md)
- [Festive Rideshare Booths](https://www.trendhunter.com/trends/naughty-or-nice-booth.md)