# Lunar New Year Sneakers New Balance is Selling New Year of the Snake Sneakers By Katherine Pendrill | Published 2025-01-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/year-of-the-snake-sneakers References: [hypebae](https://hypebae.com/2025/1/new-balance-lunar-new-year-collection-1906r-740-1000-wrpd-runner-where-to-buy-release-date)  [New Balance](https://www.trendhunter.com/trends/new-balance-610) is celebrating the Lunar New Year with several new Year of the [Snake](https://www.trendhunter.com/trends/vibram-fivefingers-kso-evo-year-of-the-snake) sneakers. The Lunar New Year takes place on January 29, 2025, and New Balance is celebrating with a special Lunar New Year collection that features Year of the Snake versions of its 1906R, 740, 1000, and [WRPD Runner](https://www.trendhunter.com/trends/grey-day-2) models. All of the new Year of the Snake sneakers feature New Balance's signature minimalist silhouettes, with gorp core-inspired details and neutral colorways. So while the new collection is based on the Year of the Snake theme, all of the sneakers are versatile enough to wear all year long. New Balance’s entire Lunar New Year collection is now available for purchase from the brand’s website. Image Credit: New Balance, [hypebae](https://hypebae.com/2025/1/new-balance-lunar-new-year-collection-1906r-740-1000-wrpd-runner-where-to-buy-release-date) ## Trend Insights (Trend Hunter) - Score: 7.5/10 - Popularity: 99% | Activity: 93% | Freshness: 33% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Cultural-themed Sneakers:** Footwear brands are increasingly incorporating cultural celebrations into their collections, providing a new way to engage with diverse consumer segments. - **Sneaker Versatility:** There is a growing demand for sneakers that combine style with versatility, appealing to consumers looking for fashion that transcends seasonal trends. - **Gorp Core Fashion:** The integration of gorp core elements into mainstream sneakers underscores a shift towards functional fashion, meeting the needs of consumers seeking both form and utility. ### Industries Being Reshaped - **Footwear:** The footwear industry is seeing an influx of design innovations that reflect cultural influences, drawing in new demographic markets. - **Fashion Retail:** Fashion retail is capitalizing on exclusive seasonal collections to drive limited-time sales and enhance brand loyalty. - **Consumer Goods:** There is an opportunity in the consumer goods sector to create products that blend cultural authenticity with universal appeal, catering to a diverse customer base. ## Related on Trend Hunter - [Celebratory New Year Sneakers](https://www.trendhunter.com/trends/new-balance-610.md) - [Minimalist New Year Sneakers](https://www.trendhunter.com/trends/on-year-of-the-snake-cloudtilt.md) - [Lunar New Year-Inspired Sneaker](https://www.trendhunter.com/trends/nike-dunk-low-2.md) - [Snake-Honoring Whimsical Sneakers](https://www.trendhunter.com/trends/air-jordan-11-low.md) - [Festive New Year-Inspired Sneakers](https://www.trendhunter.com/trends/991-sneaker-3.md) - [Lunar New Year Footwear](https://www.trendhunter.com/trends/vibram-fivefingers-kso-evo-year-of-the-snake.md) - [Festive Lunar New Year Sneakers](https://www.trendhunter.com/trends/skechers-street-uno-year-of-the-dragon.md) - [Lunar New Year Packs](https://www.trendhunter.com/trends/atmos-x-new-balance.md) - [Scale Texture Lifestyle Sneakers](https://www.trendhunter.com/trends/year-of-the-snake.md)