# Lunar New Year-Inspired Streetwear Carhartt Introduces the Year of the Snake Pack for LNY By Amy Duong | Published 2025-01-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/year-of-the-snake-pack-1 References: [carhartt-wip.jp](https://carhartt-wip.jp/)  Just ahead of the [Lunar New Year](https://www.trendhunter.com/trends/atmos-x-new-balance) coming up at the end of this month, [Carhartt](https://www.trendhunter.com/trends/bao-and-dover-street) joins the festivities with the launch of the Year of the Snake pack. The capsule is exclusive to Japan and is inspired by the year of the snake -- the collection is comprised of a hooded pullover sweater and shorts. Both of these products are decorated with an all-over [boa snake-inspired pattern](https://www.trendhunter.com/trends/dover-street-market-1). The products are also designed with a minimal aesthetic with a monochrome color palette. The hoodie has a snake print on the hood, body, and sleeves. To add some branding, it features the log at the front whilst the drawcord, cuffs, and hem at in an off-white hue for a slight contrast. Image Credit: Carhartt ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 93% | Activity: 63% | Freshness: 33% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Lunar-themed Collections:** Brands are increasingly embracing cultural celebrations by creating specialized collections, capturing attention in diverse markets. - **Animal-inspired Patterns:** Fashion lines are utilizing animal patterns to create unique and culturally resonant designs that stand out to consumers. - **Minimalist Streetwear:** The fusion of minimalist aesthetics with streetwear allows for understated yet distinctive fashion pieces that appeal to a broad audience. ### Where This Applies - **Apparel and Fashion:** The apparel industry adapts cultural themes into streetwear, offering unique limited-edition collections that resonate globally. - **Cultural Merchandise:** There is an increasing opportunity within the cultural merchandise sector to create products that celebrate different global festivities. - **Retail Exclusivity:** Retailers explore limited market offerings, such as region-specific products, to drive exclusivity and target niche consumer segments. ## Related on Trend Hunter - [LNY-Inspired Technical Fashion](https://www.trendhunter.com/trends/year-of-the-snake-collection-1.md) - [Lunar New-Year Luxury Fashion](https://www.trendhunter.com/trends/year-of-the-snake-collection.md) - [Lunar New Year Lineups](https://www.trendhunter.com/trends/year-of-the-snake-1.md) - [LNY-Inspired Luxury Fashion Capsules](https://www.trendhunter.com/trends/the-renewal-collection.md) - [Lunar New Year Luggage](https://www.trendhunter.com/trends/tumi-lunar-new-year-collection.md) - [Lunar New Year Timepieces](https://www.trendhunter.com/trends/year-of-the-snake-swatch-collection.md) - [Inaugural New Year Fashions](https://www.trendhunter.com/trends/maison-margiela-lunar-new-year-collection.md) - [Lunar New Year Sneakers](https://www.trendhunter.com/trends/year-of-the-snake-sneakers.md) - [Lunar New Year Packs](https://www.trendhunter.com/trends/atmos-x-new-balance.md)