# Cheesy Rodent-Topped Donuts Krispy Kreme is Selling Cheese-Inspired Donuts for the Year of the Rat By Katherine Pendrill | Published 2019-12-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/year-of-the-rat References: [delish](https://www.delish.com/food-news/a30336028/krispy-kreme-selling-cheese-inspired-donuts-2020/) & [krispykreme.jp](https://krispykreme.jp/pr/pr191212.html) 2020 is just around the corner and [Krispy Kreme Japan](https://www.trendhunter.com/trends/komedough-matcha-cream) wants to celebrate the Year of the Rat with a special treat. According to a press release from Krispy Kreme Japan, the chain has created a [Year of the Rat-themed donut](https://www.trendhunter.com/trends/pinkbox-doughnuts-new-years-lineup) to mark the new year and the Chinese zodiac. The donut is cheese-themed with a rich cream cheese filling and a bright yellow icing on top. The donut is also topped with a whipped topping mouse with chocolate ears and a tiny piece of cheese in its hands. The result is a donut that looks like a piece of cheese that a little rat has gnawed its way through and popped out the top. The donuts are hand-decorated in stores and will be available Thursday through mid-January. Image Credit: *Krispy Kreme Japan.* ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 1% | Activity: 9% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Year of the Rat-themed Treats:** There is an opportunity to create unique and themed treats to celebrate different occasions or cultural events. - **Cheese-themed Desserts:** Incorporating cheese flavors into desserts can offer a new and unexpected taste experience for consumers. - **Whimsical Food Art:** Developing visually appealing and playful food designs can attract attention and create a memorable dining experience. ### Sectors Adopting This - **Food and Beverage:** Food companies can explore creating innovative and themed products to cater to different consumer preferences and events. - **Bakery:** Bakeries can experiment with incorporating cheese into their sweet treats to offer unique and delicious options for customers. - **Event Planning:** Event planners can consider incorporating whimsical food art into their event menus to add an element of surprise and delight. ## Related on Trend Hunter - [Lunar New Year Donuts](https://www.trendhunter.com/trends/krispy-kreme-year-of-the-snake.md) - [Crushed Snack Product Donuts](https://www.trendhunter.com/trends/krispy-kreme-cheesefilled-doughsnacks.md) - [Japanese Fox-Themed Donuts](https://www.trendhunter.com/trends/kita-kitsune-doughnut.md) - [Cheesecake-Inspired Donut Ranges](https://www.trendhunter.com/trends/craving-cheesecake-collection.md) - [Charming Moon-Inspired Donuts](https://www.trendhunter.com/trends/krispy-kreme-sweet-tsukimi-full-moon.md) - [Festive Grinch-Inspired Doughnuts](https://www.trendhunter.com/trends/krispy-kreme-8.md) - [Matcha Rice-Flour Doughnuts](https://www.trendhunter.com/trends/komedough-matcha-cream.md) - [Springtime Avian Donuts](https://www.trendhunter.com/trends/milky-shimaenega-donuts.md) - [Ultra-Rich Mini Chocolate Donuts](https://www.trendhunter.com/trends/chocolate-glazed-mini.md)