# Redesigned Bunny Billfolds Year of the Rabbit Envelopes Adapt Traditional Packaging By Amelia Roblin | Published 2011-02-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/year-of-the-rabbit-envelopes References: [behance.net](http://www.behance.net/gallery/Year-of-the-Rabbit/953170) & [qubestudio.blogspot](http://qubestudio.blogspot.com/2011/01/run-rabbit-run.html) Depending on how much money I'd find in these Year of the Rabbit envelopes, I might be more thrilled to have been given the Hong Bao itself! Delightfully designed by Qube, these gray sachets are a contemporary take on the [traditional Chinese red packets](https://www.trendhunter.com/trends/sweet-diplomacy-lunar-new-year-box), in which monetary gifts are wrapped and offered on special occasions. Straying from the conventional appearance, these Year of the Rabbit envelopes have been conceived for 2011 specifically, with each one marked with one of three [colored tangram bunnies](https://www.trendhunter.com/trends/topps-i-love-bunnies). ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 28% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Contemporary Gift Packaging:** Opportunity for businesses to create modern packaging alternatives to traditional gift-giving practices. - **Cultural Redesign:** Opportunity for businesses to reimagine cultural traditions for contemporary audiences. - **Customizable Designs:** Opportunity for businesses to offer personalized designs for special occasions. ### Industries Being Reshaped - **Gift Packaging:** Companies could redesign gift packaging to appeal to a more modern, design-conscious audience. - **Cultural Event Planning:** Companies could offer unique designs for cultural events and celebrations, adding a modern touch to traditional customs. - **Stationery and Print Design:** Companies could develop customizable designs for envelopes and packaging, offering personalized options for clients. ## Related on Trend Hunter - [Collaborative Red Packets](https://www.trendhunter.com/trends/red-packets.md) - [Bespoke Red Envelopes](https://www.trendhunter.com/trends/limited-edition-red-envelope.md) - [Celebratory Wine Gift Boxes](https://www.trendhunter.com/trends/wine-gift-box.md) - [Luxury Lunar Year Capsules](https://www.trendhunter.com/trends/luxury-lunar-year.md) - [Dramatically Elongated Red Pockets](https://www.trendhunter.com/trends/long-bao.md) - [Personalized AI Red Envelopes](https://www.trendhunter.com/trends/personalized-ai-red-envelopes.md) - [Zodiac-Themed Lunar Cans](https://www.trendhunter.com/trends/carlsberg-1.md) - [Celebratory Confection Sets](https://www.trendhunter.com/trends/lunar-new-year-gift-set.md) - [Lunar New Year-Inspired Noteboooks](https://www.trendhunter.com/trends/3-artists-3-countries.md)