# Lunar Year-Themed Militaristic Apparel maharishi Launches the Year of the Rabbit Capsule By Amy Duong | Published 2022-12-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/year-of-the-rabbit-capsule References: [hypebeast](https://hypebeast.com/2022/12/maharishi-year-of-the-rabbit-capsule-collection-release-info) & [maharishistore](https://www.maharishistore.com/blogs/archive/year-of-the-rabbit) London-based fashion imprint maharishi introduces its new Year of the Rabbit capsule that launched in celebration of the upcoming [Lunar New Year](https://www.trendhunter.com/trends/year-of-the-snake-1). This marks the fourth animal in the Chinese zodiac, which is known to be the luckiest of the twelve. The new collection features a wide range of [graphic tees](https://www.trendhunter.com/trends/year-of-the-snake-collection-1) along with cotton sweats, caps, loosely fitted Original Snopants with art that is inspired by paper-cutting looks, and woodblock prints that are done by guest artist Allister Lee. The capsule continues with [luxe velvet tour jackets](https://www.trendhunter.com/trends/the-renewal-collection) and a range of tees that are detailed with "Songoku, Monkey King, and Jeweled Hare by the Moon" art done by Tsukioka Yoshitoshi. It is rounded out by a camp collar shirt made from Japanese cupro twill. Image Credit: maharishi, [hypebeast](https://hypebeast.com/2022/12/maharishi-year-of-the-rabbit-capsule-collection-release-info), [maharishistore](https://www.maharishistore.com/blogs/archive/year-of-the-rabbit) ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 79% | Activity: 74% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Lunar New Year-themed Apparel:** Businesses can consider creating limited edition Lunar New Year-themed collections to align with cultural celebrations and drive sales. - **Militaristic Fashion:** There is an opportunity for brands to incorporate militaristic design elements into fashion collections to draw interest from consumers who appreciate the aesthetics of combat clothing. - **Collaborative Artistic Design:** Fashion companies can partner with guest artists to produce unique and limited-edition designs to create buzz and increase brand perception. ### Who This Affects Most - **Fashion and Apparel:** Apparel companies can create Lunar New Year-themed collections or collaborate with artists to produce unique designs. - **Art and Design:** Artists can collaborate with fashion brands to create original designs for limited-edition collections. - **Retail:** Retailers can take advantage of Lunar New Year celebrations by selling festive products and collaborating with brands to create exclusive collections. ## Related on Trend Hunter - [Luxury Lunar Year Capsules](https://www.trendhunter.com/trends/luxury-lunar-year.md) - [Lunar New Year Fashion](https://www.trendhunter.com/trends/barbour-x-feng-chen-wang.md) - [Lunar Festivity-Inspired Fashion Capsules](https://www.trendhunter.com/trends/year-of-the-dragon-collection-2.md) - [Lunar New-Year Luxury Fashion](https://www.trendhunter.com/trends/year-of-the-snake-collection.md) - [LNY-Inspired Luxury Fashion Capsules](https://www.trendhunter.com/trends/the-renewal-collection.md) - [Lunar New Year-Inspired Streetwear](https://www.trendhunter.com/trends/year-of-the-snake-pack-1.md) - [Inaugural New Year Fashions](https://www.trendhunter.com/trends/maison-margiela-lunar-new-year-collection.md) - [Lunar New Year Capsules](https://www.trendhunter.com/trends/year-of-the-horse-1.md) - [Lunar New Year Lineups](https://www.trendhunter.com/trends/year-of-the-snake-1.md)