# Lunar New Year-Celebrating Coffees Nguyen Coffee Supply Welcomes the Year of the Dragon By Kalin Ned | Published 2023-12-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/year-of-the-dragon References: [nguyencoffeesupply](https://nguyencoffeesupply.com/products/coffee-subscription) & [nguyencoffeesupply](https://nguyencoffeesupply.com/)  [Nguyen Coffee Supply](https://www.trendhunter.com/trends/readytodrink-vietnamese-coffee) welcomes the Year of the Dragon by offering a unique touch to celebrate the Lunar New Year, also known as Tết in Vietnamese culture. Lunar New Year, also referred to as Chinese New Year or Spring Festival, is the beginning of the lunar calendar year. It is a significant and widely celebrated festival in many East Asian countries, including China, Vietnam, Korea, and others. With every purchase from Nguyen Coffee Supply, customers receive a [lucky red envelope](https://www.trendhunter.com/trends/sunkist-growers-packaging)—a symbol of prosperity and good fortune. This thoughtful inclusion reflects the brand's appreciation and extends warm wishes to its customers. Aligned with the spirit of resolutions and positive transformations, Nguyen Coffee Supply introduces a three-month subscription service. This service is touted as fully customizable, allowing coffee lovers to embark on a journey exploring resilience, diversity, and cultural integrity. Image Credit: Nguyen Coffee Supply ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 67% | Activity: 69% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Customizable Subscription Services:** Nguyen Coffee Supply introduces a three-month subscription service, fully customizable for coffee lovers. - **Lunar New Year Celebrations:** Nguyen Coffee Supply welcomes the Year of the Dragon by offering a unique touch to celebrate the Lunar New Year. - **Symbolic Inclusions:** With every purchase, customers receive a lucky red envelope—a symbol of prosperity and good fortune. ### Who This Affects Most - **Coffee Industry:** Nguyen Coffee Supply offers a three-month subscription service for coffee lovers. - **Retail Industry:** Nguyen Coffee Supply utilizes lucky red envelopes to extend warm wishes to its customers. - **Cultural Diversity Industry:** Nguyen Coffee Supply celebrates the Lunar New Year and promotes cultural integrity with its unique offering. ## Related on Trend Hunter - [Lunar Celebration Coffees](https://www.trendhunter.com/trends/unforgettable-taste-for-new-beginnings.md) - [New Year-Inspired Decaf Coffees](https://www.trendhunter.com/trends/prosperous-blends.md) - [Celebratory Confection Sets](https://www.trendhunter.com/trends/lunar-new-year-gift-set.md) - [Lunar Celebration Candies](https://www.trendhunter.com/trends/year-of-the-dragon-collection.md) - [Lunar New Year Teas](https://www.trendhunter.com/trends/lunar-new-year-collection-8-tea-sampler.md) - [New Year Cafe Merchandise](https://www.trendhunter.com/trends/starbucks-new-years-collection.md) - [Lunar New Year-Inspired Libations](https://www.trendhunter.com/trends/a-gift-for-blossoming-futures.md) - [Lunar New Year Cosmetics](https://www.trendhunter.com/trends/year-of-the-dragon-3.md) - [Lunar New Year Parties](https://www.trendhunter.com/trends/dragonpalooza.md)