# Lunar Celebration Candies Sugarfina's Year of the Dragon Collection Shares Prosperity & Sweetness By Laura McQuarrie | Published 2024-01-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/year-of-the-dragon-collection References: [instagram](https://www.instagram.com/p/C1nexKiv0Ws/) & [sugarfina](https://www.sugarfina.com/sugarfina-year-of-the-dragon-9-piece-candy-trunk)  [Sugarfina's](https://www.trendhunter.com/trends/sugarfina) Year of the Dragon Collection honors the start of a new [Lunar New Year](https://www.trendhunter.com/trends/year-of-the-snake-1) and one of the luckiest animals in the zodiac. This sweet, special edition collection was designed and curated in collaboration with [Netflix's](https://www.trendhunter.com/trends/johnnie-walker-2) Bling Empire star and lifestyle influencer Cherie Chan, and it includes gold coin-inspired Sugarfina Candy Cubes, keepsake Candy Bento Boxes, a Zodiac Candy Tasting Collection and a luxury Candy Trunk. Those who purchase the Year of the Dragon Candy Trunk will also receive a limited-edition Dragon Charm, which can be affixed to a variety of bags to carry a symbol of prosperity, good health and fortune everywhere. With the 2024 Year of the Dragon Collection, Sugarfina is introducing all-new flavors like Yuzu Caramels, Dragon Eggs, Auspicious Stars, Lucky Mandarins and Good Fortune Truffles. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 50% | Activity: 47% | Freshness: 20% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Celebration Candies:** The Year of the Dragon Collection offers a celebratory twist to traditional Lunar New Year candies, incorporating unique flavors and luxurious packaging. - **Collaborative Design:** The collaboration with Cherie Chan brings together the worlds of entertainment and confectionery, creating a unique and influential collection. - **Symbolic Charm:** The limited-edition Dragon Charm adds an element of symbolism and exclusivity to the Year of the Dragon Collection, allowing customers to carry prosperity and good fortune with them. ### Where This Applies - **Confectionery:** Sugarfina's Year of the Dragon Collection showcases the creative potential of the confectionery industry, merging traditional candies with modern influences. - **Entertainment:** The collaboration with Cherie Chan highlights the growing relationship between the entertainment industry and lifestyle products, opening doors for more creative collaborations. - **Fashion Accessories:** The Dragon Charm accessory offers opportunities for the fashion industry to tap into the growing demand for symbolic and meaningful accessories. ## Related on Trend Hunter - [Confectionary Tiger-Inspired Capusles](https://www.trendhunter.com/trends/sugarfina.md) - [Celebratory Confection Sets](https://www.trendhunter.com/trends/lunar-new-year-gift-set.md) - [Dragon-Inspired Personal Care Collections](https://www.trendhunter.com/trends/year-of-the-dragoninspired1.md) - [Celebratory Bathroom Collections](https://www.trendhunter.com/trends/lushs-limitededition-lunar-new-year-collection.md) - [Lunar New Year-Inspired Jewelry](https://www.trendhunter.com/trends/lunar-new-year-collections.md) - [Limited-Edition New Year Chocolates](https://www.trendhunter.com/trends/year-of-the-fire-horse-chocolate.md) - [Customizable Lunar Year Boxes](https://www.trendhunter.com/trends/lunar-new-year-goodies.md) - [Regional Zodiac Treat Boxes](https://www.trendhunter.com/trends/sweet-diplomacy-lunar-new-year-box.md) - [Lunar New Year-Inspired Accessories](https://www.trendhunter.com/trends/lunar-new-year-accessories.md)