# Celebratory Zodiac Cigars The Davidoff Year of the Dog Cigars Celebrate the Chinese New Year By Michael Hemsworth | Published 2018-02-08 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/year-of-the-dog-cigars References: [instash](https://www.instash.com/year-of-the-dog-cigars/) & [davidoff](http://davidoff.com/year-of-the-dog) The Davidoff Year of the Dog Cigars have been launched by the brand as part of the [Zodiac Series](https://www.trendhunter.com/trends/the-whisky-exchange-zodiac-series) that was launched a few years ago and offers a premium way to celebrate the [Chinese New Year](https://www.trendhunter.com/trends/sweet-diplomacy-lunar-new-year-box). Coming packaged in a handsome [red box](https://www.trendhunter.com/trends/exclusive-lunar-new-year), the cigars are crafted in the Dominican Republic yet feature wrappers from Habano Claro and feature a seven inch length with a ring gauge of 50. The cigars are wrapped in an oily, soft medium brown wrapper and are reported to give off a mild aroma that is grain-focused with the light smell of hay and leather. The Davidoff Year of the Dog Cigars can be purchased in boxes of 10 and retail for $390 per box with only 4,500 boxes being released for this particular edition. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 76% | Activity: 4% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) ## Key Themes ### What's Driving This Trend - **Chinese New Year Celebratory Cigars:** Disruptive innovation opportunity: Creating limited edition cigars to celebrate cultural festivals can attract niche consumers and boost sales. - **Zodiac Series Cigars:** Disruptive innovation opportunity: Creating a brand or product line that aligns with astrology or zodiac signs can tap into the growing interest in spirituality and personalization. - **Premium Dominican Republic Cigars:** Disruptive innovation opportunity: Introducing innovative flavors, blends, or packaging for cigars made in the Dominican Republic can appeal to connoisseurs and expand the market. ### Who This Affects Most - **Luxury Cigars:** Disruptive innovation opportunity: Incorporating unique and culturally themed packaging or flavors into luxury cigar brands can create standout offerings and increase customer engagement. - **Cultural Celebration Products:** Disruptive innovation opportunity: Developing a diverse range of products that cater to specific cultural celebrations can tap into targeted consumer markets and drive sales during festive periods. - **Astrology-inspired Merchandise:** Disruptive innovation opportunity: Creating products and experiences inspired by astrology to meet the demand for personalized and meaningful connections, especially among younger consumers. ## Related on Trend Hunter - [Lunar New Year Cognac](https://www.trendhunter.com/trends/lor-de-jean-martell.md) - [Luxe Anniversary-Celebrating Cigars](https://www.trendhunter.com/trends/partags-brand.md) - [Vibrant Zodiac-Inspired Tequila Bottles](https://www.trendhunter.com/trends/snake-edition.md) - [Lunar New Year-Inspired Bottles](https://www.trendhunter.com/trends/lor-de-jean-martell-zodiac-edition.md) - [Lunar New Year Whiskeys](https://www.trendhunter.com/trends/cordon-bleu.md) - [Lunar Celebration Candies](https://www.trendhunter.com/trends/year-of-the-dragon-collection.md) - [Lunar New Year Cognacs](https://www.trendhunter.com/trends/hennessy-year-of-the-horse.md) - [Limited-Edition New Year Chocolates](https://www.trendhunter.com/trends/year-of-the-fire-horse-chocolate.md) - [Lunar Celebration Cognacs](https://www.trendhunter.com/trends/the-dragon-collection.md)