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# Celebratory Multi-Brand Fashion
Dover Street Market's Year of the Dog Capsule Shares Many Voices

By Amy Duong | Published 2018-02-14 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/year-of-the-dog-capsule
References: [hypebeast](https://hypebeast.com/2018/2/dover-street-market-year-of-the-dog-collection) & [doverstreetmarket](http://www.doverstreetmarket.com/)

Retailer Dover Street Market reached out to a plethora of brands to craft a brand new Year of the Dog capsule. Brands that participated included: NikeLab, BAPE, [Doublet](https://www.trendhunter.com/trends/gelquantum-360-i-amp), Richardson, adidas, Vans, [Undercover](https://www.trendhunter.com/trends/undercover-3), [Dreamland Syndicate](https://www.trendhunter.com/trends/emc-sr71), Bianca Chandon and more. The array of apparel celebrates the festivities of Chinese New Year, ringing in the Year of the Dog.

The Year of the Dog capsule includes classic t-shirt silhouettes, long-sleeve shirts and hoodies with specifically designed graphics for the occasion. The wildly wide range of pieces from the many brands sport cartoon dogs, 2018 motifs, quotes and a lot of branding.

The expansive Year of the Dog capsule will be available at every Dover Street Market retail location and online starting February 16th.

Image Credit: Dover Street Market

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 82% | Activity: 61% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Collaborative Capsule Collections:** The trend of retailers collaborating with multiple brands to create limited edition capsule collections provides an opportunity for disruptive innovation in the fashion industry.
- **Celebration-themed Apparel:** The trend of creating apparel specifically designed to celebrate cultural events, such as Chinese New Year, opens up opportunities for innovative designs and marketing strategies.
- **Wide Range of Branded Graphics:** The trend of incorporating a wide range of brand graphics and logos in apparel allows for creative collaborations between brands and opportunities for disruptive branding strategies.

### Where This Applies

- **Fashion Retail:** The fashion retail industry can benefit from collaborating with multiple brands to create celebratory capsule collections, providing customers with unique and limited edition products.
- **Graphic Design:** The graphic design industry has opportunities to create innovative and eye-catching graphics for celebration-themed apparel, helping to capture the attention of target customers.
- **E-commerce:** The e-commerce industry can leverage the release of exclusive capsule collections, offering customers the convenience of shopping online for limited edition products and driving online sales.

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