# Limited-Edition NFC Sneakers Golden Goose's Yeah Sneakers Include Tags to Validate Authenticity By Laura McQuarrie | Published 2019-11-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/yeah-sneakers References: [nfcw](https://www.nfcw.com/2019/11/15/365051/golden-goose-adds-nfc-tags-to-limited-edition-sneakers/) & [goldengoose](https://www.goldengoose.com/gb/en/ggdb/stories/yeah.html) Just 300 pairs of Golden Goose's Yeah sneakers are available online and to help consumers feel confident about making a [limited-edition purchase](https://www.trendhunter.com/trends/nike-snkrs-reserve), the Italian brand included NFC tags that can be used to [authenticate the sneakers](https://www.trendhunter.com/trends/real-authentication). The statement-making sneakers integrate a mix of colors, textures and different fabrics, including leopard patterns, metallic tones and bold pops of red. The online-exclusive sneakers are designed to help sneaker lovers appreciate the uniqueness of the style in the same way that [collectors prize limited editions](https://www.trendhunter.com/trends/stepn-go-x-casio) of art. As of December, Golden Goose is planning to release a wider range of color and texture combinations that will be available in stores for consumers to purchase. Image Credit: Golden Goose ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 74% | Activity: 38% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **NFC Authentication:** Integrating NFC tags in limited-edition products can provide consumers with a way to authenticate their purchases, ensuring their authenticity. - **Statement-making Sneakers:** Designing sneakers with a mix of colors, textures, and different fabrics can create unique styles that appeal to sneaker lovers and collectors. - **Online-exclusive Releases:** Releasing limited-edition products exclusively online can create a sense of exclusivity and appeal to customers who appreciate unique styles and limited availability. ### Where This Applies - **Fashion Retail:** Fashion retailers can innovate by incorporating NFC tags in their products to provide customers with a means of authenticating limited-edition items. - **Footwear:** The footwear industry can tap into the demand for statement-making sneakers by designing styles that feature a mix of colors, textures, and different fabrics. - **E-commerce:** E-commerce platforms can capitalize on the appeal of online-exclusive releases by partnering with brands to offer limited-edition products to customers who seek unique styles and limited availability. ## Related on Trend Hunter - [NFC-Enabled Golden Tags](https://www.trendhunter.com/trends/golden-tag.md) - [Customizable Co-Created Sneakers](https://www.trendhunter.com/trends/sneaker-maker.md) - [Crystallized Streetwear Goods](https://www.trendhunter.com/trends/swarovski-1.md) - [RFID-Enabled Sport Sneakers](https://www.trendhunter.com/trends/banbroken-artdesign-sport-shoes.md) - [Sneaker Tag-Inspired Car Keys](https://www.trendhunter.com/trends/kicks-key.md) - [Personalization-Focused Retail Concepts](https://www.trendhunter.com/trends/golden-goose-opens-in-nyc.md) - [Digital-World-Based Shoe Collections](https://www.trendhunter.com/trends/stepn-go-x-adidas-ultraboost.md) - [Virtual Sneaker Authentication Services](https://www.trendhunter.com/trends/real-authentication.md) - [Exclusive GenAI Sneakers](https://www.trendhunter.com/trends/balmain-and-ant-kai.md)