# Sustainable Cardboard Cartons Yazoo Kids Switches from Plastic to Cardboard Packaging By Kanesa D | Published 2022-11-30 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/yazoo-kids References: [talkingretail](https://www.talkingretail.com/products-news/soft-drinks/yazoo-kids-switches-from-plastic-to-cardboard-packaging-30-11-2022/)  [Yazoo Kids](https://www.trendhunter.com/trends/yazoo-choc-caramel), the brand known for its popular milk drinks, is switching to [cardboard cartons](https://www.trendhunter.com/trends/sig-aluminumfree-full-barrier-solution) to promote sustainable packaging choices. The brand recognizes that this switch is reducing its environmental impact, but it is also positively impacting the health and well-being of its consumer base. Since 2008, Yazoo has eliminated 480 tonnes of sugar annually, making all of its products HFSS-compliant today. A special recipe from Yazoo Kids uses no extra sugar or artificial sweeteners. All brand flavors, including the recently authorized chocolate variation, have the ‘Good Choice’ label, making it more straightforward for parents looking to choose healthier options for their kids. “Sustainability is a key focus for us at [FrieslandCampina](https://www.trendhunter.com/trends/chocomel-plantbased) so we’re proud to introduce the new eco-friendly cardboard carton packaging this autumn – another step along the road in our ambition to make 100% of our packaging recyclable or reusable by 2025, whilst also providing healthy nutrition to a growing population,” said Maren Fuhrich, brand manager at FrieslandCampina. Image Credit: Yazoo Kids ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 23% | Activity: 72% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Packaging:** The trend towards sustainable packaging creates opportunities for innovation in environmentally friendly materials and production processes. - **Healthy Food Products:** The trend towards healthy food products creates opportunities for innovation in sugar-free, artificial sweetener-free, and natural ingredient-based recipes. - **Transparency and Labeling:** The trend towards transparency and labeling creates opportunities for innovation in clear and informative product labeling, such as the 'Good Choice' label on Yazoo Kids' flavors. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can leverage sustainable packaging and healthy product trends to create new offerings that meet changing consumer preferences and expectations. - **Packaging:** The packaging industry has opportunities to develop innovative, eco-friendly materials and processes that meet the demand for sustainable packaging options. - **Labeling and Certification:** The labeling and certification industry can provide added value by offering clear and informative product labeling and certifications, like the 'Good Choice' label on Yazoo Kids' flavors. ## Related on Trend Hunter - [Eco Single-Serving Dairy Packaging](https://www.trendhunter.com/trends/valio-profeel-quark-products.md) - [Plant-Based Milk Packaging](https://www.trendhunter.com/trends/plant-based-milk-packaging.md) - [Recyclable Yogurt Drink Packaging](https://www.trendhunter.com/trends/yop-bottles.md) - [Recyclable Cardboard Lining](https://www.trendhunter.com/trends/sonoco-cristalco.md) - [Recycled Plastic Juice Packaging](https://www.trendhunter.com/trends/fruit-shoot-drinks.md) - [Sustainable Carton-Style Packaging](https://www.trendhunter.com/trends/elopak-paperboard.md) - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md) - [Paper-Made Juice Packaging](https://www.trendhunter.com/trends/tetra-brik-aseptic.md) - [Paper-Based Yogurt Cups](https://www.trendhunter.com/trends/singleserve-oatmilk-yogurt.md)