# Swipeable Shopping Apps Yaysay is a New Shopping App Featuring Bethenny Frankel's Insight By Kanesa D | Published 2023-12-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/yaysay References: [chainstoreage](https://chainstoreage.com/e-commerce-retailers-team-bethenny-frankel-new-shopping-app) & [shopyaysay](https://www.shopyaysay.com/)  Previous employees from Casper, Gilt Groupe, and Stitch Fix are working together to launch Yaysay, a feed-based, discovery-oriented shopping app. Recruiting the help of Bethenny Frankel, business mogul and former star of Bravo's 'Real Housewives of New York,' serving as an advisor, Yaysay combines the expertise of digitally native retailers with celebrity insight. The app employs artificial intelligence (AI) to curate personalized, daily-refreshed feeds of fashion items. Customers are expected to swipe to select desired products, and offers are time-limited until the next refresh. This collaborative venture promises to redefine the online shopping experience, leveraging cutting-edge technology and celebrity influence to create a dynamic and engaging consumer platform. "With less than 3% online penetration for the off-priced space, Yaysay is filling an important void that consumers desperately need and want," said Philip Krim, Yaysay co-founder and chairman. Image Credit: Yaysay ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 64% | Activity: 77% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### Key Themes Behind This Trend - **Personalized Shopping Feeds:** Yaysay's use of AI to curate personalized, daily-refreshed feeds of fashion items presents an opportunity for disruptive innovation in the online shopping experience. - **Celebrity-influenced Shopping:** Yaysay's collaboration with Bethenny Frankel and other celebrities introduces a new dynamic to online shopping, offering a disruptive innovation opportunity to leverage celebrity influence. - **Time-limited Offers:** Yaysay's time-limited offers until the next refresh revolutionize the way customers make purchasing decisions, presenting a disruptive innovation opportunity for online shopping platforms. ### Where This Applies - **E-commerce:** Yaysay's feed-based shopping app has the potential to disrupt the e-commerce industry by creating a personalized and dynamic online shopping experience. - **Fashion:** Yaysay's use of celebrity insight and AI-driven curation has the potential to disrupt the fashion industry by redefining the way customers discover and purchase fashion items online. - **Technology:** Yaysay's integration of AI and time-limited offers presents a disruptive innovation opportunity within the technology industry to enhance the online shopping experience. ## Related on Trend Hunter - [AR Shopping Malls](https://www.trendhunter.com/trends/door-to-shop-small.md) - [Magazine-Integrated QR Features](https://www.trendhunter.com/trends/arcade.md) - [On-Demand Retail Pineapple Slicers](https://www.trendhunter.com/trends/pineapple-slicing-machine.md) - [Shoppable Commercial Series](https://www.trendhunter.com/trends/add-to-heart.md) - [AR Furniture Testing Features](https://www.trendhunter.com/trends/pinterest-ar-furniture.md) - [Taiwan-Based AI Shopping Carts](https://www.trendhunter.com/trends/innolux.md) - [Home Decor Mobile Apps](https://www.trendhunter.com/trends/pottery-barn-2.md) - [Luxury Festive Shopping Suites](https://www.trendhunter.com/trends/st-regis-toronto-1.md) - [Expansive Grocer Holiday Promotions](https://www.trendhunter.com/trends/natural-grocers-holly-deals.md)