# Concentrated Yaupon Teas Good+Ready Provisions' Cold Brew Teas Feature a Unique Caffeine Source By Laura McQuarrie | Published 2024-01-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/yaupon-cold-brew-teas References: [newhope](https://www.newhope.com/food-and-beverage/good-ready-provisions-innovates-tea-with-concentrated-yaupon) & [goodandready](https://www.goodandready.com/)  Yaupon, North America's only source of caffeinated native tea, forms the base of Good+Ready Provisions' [Cold Brew Teas](https://www.trendhunter.com/trends/southland-reserve-cold-brew-tea), which are concentrated and convenient to prepare. These concentrates made with organic ingredients are ready to make a glass or a half-gallon of iced tea at a moment's notice in flavorful varieties like Ginger & Juniper; Half & Half Lemonade; and Original Unsweet. Preparing these [tea concentrates](https://www.trendhunter.com/trends/iced-tea-concentrates) calls for pairing a few teaspoons with sparkling, still, hot or cold water, and they can also be integrated into [cocktails and mocktails](https://www.trendhunter.com/trends/halfday-tropical-tea) for even more variety. As Good+Ready Provisions describes, "yaupon does not contain tannins and produces a smoother, naturally sweeter version of conventional tea," and the antioxidant-packed yaupon that goes into its products is wild-foraged in Texas without the use of irrigation or pesticides. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 53% | Activity: 33% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Concentrated Tea Products:** Ready-to-use concentrated tea products provide a convenient and flavorful way to make iced tea at home. - **Native Caffeine Sources:** Exploring the use of native plants, like yaupon, as a source of caffeine in various food and beverage products. - **Innovative Tea Blends:** Creating unique and flavorful tea blends by combining yaupon with other botanicals or ingredients. ### Who This Affects Most - **Beverage Manufacturing:** The beverage manufacturing industry can consider producing and marketing concentrated tea products that cater to consumer demand for convenience and unique flavor options. - **Health Food:** The health food industry can explore incorporating native caffeine sources, like yaupon, into their products to offer natural and antioxidant-rich alternatives to traditional tea and coffee. - **Hospitality and Mixology:** The hospitality and mixology industries can experiment with using yaupon tea concentrates in cocktail and mocktail recipes to create innovative and unique beverages for their customers. ## Related on Trend Hunter - [Energizing American-Grown Teas](https://www.trendhunter.com/trends/supertea.md) - [Sparkling Yaupon Teas](https://www.trendhunter.com/trends/sacred-energy.md) - [Yaupon Energy Drinks](https://www.trendhunter.com/trends/rambler-yaupon-energy.md) - [Functional Tea Concentrates](https://www.trendhunter.com/trends/organic-tea-concentrates.md) - [Craft Iced Tea Sachets](https://www.trendhunter.com/trends/summer-camp-iced-tea.md) - [Lightly Sweetened Tea Concentrates](https://www.trendhunter.com/trends/tea-concentrates.md) - [Superfood Iced Teas](https://www.trendhunter.com/trends/noonbrew.md) - [Summer-Ready Instant Beverages](https://www.trendhunter.com/trends/superteas-for-summer.md) - [Brew Tea Starter Kits](https://www.trendhunter.com/trends/brew-tea-starter-kit.md)