# Cheap Traveling Campaigns McCann Worldgroup's Yatra Budget Holiday Ads are Visually Witty By Leslie Chen | Published 2013-09-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/yatra-budget-holiday References: [adsoftheworld](http://adsoftheworld.com/media/print/yatracom_london) & [mccann](http://mccann.com/) The Yatra Budget Holiday campaign is all about embracing [travel on a shoestring budget](https://www.trendhunter.com/trends/100-travelers). You might not notice it at first, but each of the iconic buildings featured in these [print ads](https://www.trendhunter.com/trends/dreamies-treats) are actually made up of what they're advertising: a "shoestring" budget. Bringing to life its message through visual means, these Yatra Budget Holiday ads are both brilliant and relatable with its use of universally recognizable monuments like the Eiffel Tower and Leaning Tower of Pisa. Created by agency [McCann Worldgroup](https://www.trendhunter.com/trends/shreddie-for-anything) in New Delhi, India, the ads are accompanied with the words "Budget holiday." If you've ever planned a trip while trying to stay within budget, these Yatra Budget Holiday ads will definitely speak to the number-crunching traveler in you. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 52% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Visual Advertising:** Using visually creative ads to capture audience attention and convey a message. - **Budget Travel:** Catering to the growing demand for affordable travel options. - **Relatable Marketing:** Creating ads that resonate with consumers by tapping into common experiences. ### Industries Being Reshaped - **Advertising:** Opportunities for agencies to explore innovative visual approaches in advertising campaigns. - **Travel and Tourism:** Potential for disruptive innovation in designing and promoting budget-friendly travel packages. - **Marketing and Branding:** Utilizing relatable marketing strategies to connect with target audiences and build brand loyalty. ## Related on Trend Hunter - [Traveling Fine Art Campaigns](https://www.trendhunter.com/trends/get-out-there.md) - [Airline Highlight Advertisements](https://www.trendhunter.com/trends/spirit-airlines-more-fly.md) - [Reimagined Artwork-Based Travel Campaigns](https://www.trendhunter.com/trends/the-art-of-travel.md) - [Spontaneity-Inspired Travel Campaigns](https://www.trendhunter.com/trends/where-theres-a-wyndham.md) - [Vacation Rental Campaigns](https://www.trendhunter.com/trends/airbnb-1.md) - [Conscientious Tourism Campaigns](https://www.trendhunter.com/trends/against-overtourism.md) - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [Travel Lifestyle Brand Ads](https://www.trendhunter.com/trends/travel-changed-me.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md)