# Typography-Heavy Bottle Designs Yasmin Marquez's Packaging is Old-Fashioned Yet Modern By Carly Foy | Published 2011-06-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/yasmin-marquez References: [thedieline](http://www.thedieline.com/blog/2011/6/10/student-spotlight-wild-bills.html) & [yasminmarquez](http://yasminmarquez.com/?p=927) Yasmin Marquez's packaging design for [Wild Bill's](https://www.trendhunter.com/trends/seasonal-soda) Soda Pop Picnic Pack is truly innovative. The project was to generate a brand identity for Wild Bill's Old Fashioned Soda Pop. Yasmin Marquez came up with the idea as she "[...] decided on creating a picnic pack that included a blanket, playing cards and checkers, that accompanied the [soda pop bottles](https://www.trendhunter.com/trends/pepsi-wild-cherry-cream) and crate. This picnic pack is perfect for an old fashioned date at the park." The Wild Bill's Soda Pop Picnic Pack is a unique design. Marquez's designs are playful and manage to create a [unique brand identity](https://www.trendhunter.com/trends/Rithms-Enlite) for the Wild Bill's brand. With the use of Western-inspired fonts and bright soda colors, the designs of Yasmin Marquez would make Wild Bill's stand out against competitors. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 52% | Activity: 18% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Typography-heavy Designs:** Incorporating bold typography in packaging design can create a unique and memorable brand identity. - **Playful Branding:** Using playful designs and colorful elements can help a brand differentiate itself in a competitive market. - **Themed Packaging:** Developing packaging that aligns with a specific theme, such as a picnic pack, can enhance customer experience and create a strong brand image. ### Sectors Adopting This - **Beverage Packaging:** Innovative packaging designs can disrupt the beverage industry by attracting and engaging consumers through visually appealing designs. - **Graphic Design:** Bold typography and playful branding can offer disruptive innovation opportunities in the graphic design industry by pushing the boundaries of traditional design methods. - **Brand Identity:** Creating unique and memorable brand identities through packaging design can be a disruptive innovation opportunity for companies looking to differentiate themselves in the market. ## Related on Trend Hunter - [Adventure-Inspired Soda Cans](https://www.trendhunter.com/trends/destinos-venezuela.md) - [Revamped Canned Cocktail Branding](https://www.trendhunter.com/trends/canteen-spirits-1.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Exceptional Tequila Packaging Designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign.md) - [Youthfully Vibrant Sodas](https://www.trendhunter.com/trends/mirinda.md) - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Accessible Cooler Packaging](https://www.trendhunter.com/trends/vodka-soda-sunset.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md)