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# Leather-Clad Supermodel Moms
Yasmin Lebon Plays an Edgy Homemaker for Vogue Paris

By Marissa Liu | Published 2009-09-29 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/yasmin-lebon
References: [models](http://models.com/feed/?p=4581) & [ryanelitemodel2.typepad](http://ryanelitemodel2.typepad.com/my_weblog/2009/09/yasmin-vogue-paris-by-alasdair-mclellan.html)

Iconic British supermodel Yasmin LeBon graces the pages of October’s French [Vogue](https://www.trendhunter.com/trends/vogue-singapore). Shot by Alasdair McLellan, the timeless beauty looks resplendent in [dramatic jet black fashion](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela), including a lot of leather.

The shoot took place in and around the home of Yasmin LeBon giving readers an insight into the supermodel that would be missing in other editorials. Anastasia Barbieri styles the supermodel and highlights LeBon’s classic features with [minimal make-up](https://www.trendhunter.com/trends/il-pranzo-campaign) and slicked back hair. The contrast between the country setting and the edgy couture styling only serves to highlight the dual roles, down to earth mother and fashion icon, of Yasmin LeBon.

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 79% | Activity: 79% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Why This Trend Is Growing

- **Leather Fashion:** There is an opportunity for disruptive innovation in the fashion industry by creating sustainable and cruelty-free leather alternatives.
- **In-home Fashion Editorials:** Providing a behind-the-scenes glimpse into the homes and lives of supermodels opens up possibilities for disruptive innovation in the publishing and photography industries.
- **Timeless Beauty:** Developing innovative skincare products and treatments that enhance natural beauty without heavy makeup can disrupt the beauty industry.

### Industries Being Reshaped

- **Fashion:** The fashion industry can explore new materials and sustainability practices to disrupt the traditional leather market.
- **Publishing:** Creating in-home fashion editorials offers a unique and captivating experience for readers, disrupting the traditional concept of fashion magazines.
- **Beauty:** Innovating in the beauty industry by promoting natural beauty and minimal makeup can disrupt the heavily cosmetic-focused market.

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