# Frozen Tongue Campaigns The Yashida Ice Works Ads Look Uncomfortably Painful By Meghan Young | Published 2011-07-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/yashida-ice-works References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/07/yashida-yar-ice-sculptuyres/) & [publicis](http://www.publicis.com) The Yashida Ice Works exhibition will certainly make you feel like a kid again. Full of magically stunning sculptures, the series resembles a winter wonderland. If you decide to mimic these print ads by licking one of the frozen sculptures, however, you may be in a bit of trouble. I know that Yashida Ice Works may look appealingly cool, but if you've learned anything the movie 'A Christmas Story,' it is that it's quite painful to have to remove a tongue stuck to ice. Conceived by Singapore-based ad agency Publicis, the Yashida Ice Works ad campaign may look uncomfortably painful, but there is a sense of curiosity and experimentation that will really pique people's interests. Instead of scaring people away from the show, it will definitely wrangle them in. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 52% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Ice Sculpture Exhibitions:** There is an opportunity to create innovative experiences within the ice sculpture exhibition industry, such as incorporating interactive elements or incorporating augmented reality technology. - **Edgy Advertising Campaigns:** There is an opportunity to create advertising campaigns that push boundaries and provoke curiosity, which could generate more attention and interest for a product or service. - **Safety and Warning Labels:** Providing clear safety and warning labels in industries where the risk of bodily harm is present can prevent accidents from occurring and improve user experience. ### Who This Affects Most - **Ice Sculpture Exhibition Industry:** Incorporating technology, interactive elements, and unique design into ice sculpture exhibitions can create a more engaging and memorable experience for visitors. - **Advertising Industry:** Creating edgy and provocative ad campaigns that challenge societal norms can generate buzz and interest in a product or service. - **Consumer Products Industry:** Providing clear safety and warning labels on products with potential risks can prevent harm to consumers and improve customer satisfaction. ## Related on Trend Hunter - [Sound-Focused Ice Cream Ads](https://www.trendhunter.com/trends/magnum-ice-cream-ads.md) - [Ice Cream Stick-Inspired Campaigns](https://www.trendhunter.com/trends/kfc-brazil.md) - [Ice Cream-Inspired Campaigns](https://www.trendhunter.com/trends/dairy-queen-canada.md) - [Snow-Accented Beer Ads](https://www.trendhunter.com/trends/stella-artois-ads.md) - [Lager Popsicle Initiatives](https://www.trendhunter.com/trends/lager-popsicle.md) - [Deceptive Pizza Campaigns](https://www.trendhunter.com/trends/pizza-hut-frozen-pizza.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Tongue-Dyeing Frozen Treats](https://www.trendhunter.com/trends/twister-berrylicious.md) - [Quirky Spoof Collectibles](https://www.trendhunter.com/trends/fight-teeth.md)