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# Bullet-Resistant Car Coats
This YASHA London Coat Has Soft Armour Panels

By Michael Hemsworth | Published 2021-12-11 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/yasha-london-coat
References: [uncrate](https://uncrate.com/yasha-london-bullet-resistant-car-coat/) & [yasha.london](https://www.yasha.london)

The YASHA [London](https://www.trendhunter.com/trends/Este-Lauder-Companies-Announced) coat is an unexpectedly [protective piece of outerwear](https://www.trendhunter.com/trends/electromagnetic-shielding-jacket) that will provide wearers with a different kind of protection outside of the usual when it comes to jackets. The coat maintains a simplistic knee-length design that is paired with a series of Soft Armour Panels on the interior that will work to protect the wearer from handgun fire. The jacket maintains a five-button closure that, when secured, will appear discreet as a way to offer added security that doesn't come at the expense of bulkiness.

The YASHA London coat is paired with a flat collar, a series of two-button closure pocket and a clasp just above each of the cuffs. The liner can be removed from the jacket to be worn underneath additional garments for protection outside of the fall or winter months.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 66% | Activity: 66% | Freshness: 11%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### Why This Trend Is Growing

- **Bullet-resistant Clothing:** There is a growing market for clothing items with built-in protective panels that can protect from gunfire
- **Discreet Protection:** Security items that are not bulky and can be worn as everyday clothing items are gaining popularity
- **Modularity:** Products that offer interchangeable parts for customization and additional protection are becoming more popular

### Industries Being Reshaped

- **Fashion:** The fashion industry can explore incorporating protective panels in clothing items that don't compromise style and comfort
- **Security and Protection:** The industry for security and protection equipment can expand their product offerings to include discreet and versatile clothing items with built-in protective panels
- **Outdoor Gear:** Companies that specialize in outdoor wear can explore incorporating protective panels in their products to offer added security especially for those who engage in high-risk activities or professions.

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