<!-- canonical: https://www.trendhunter.com/trends/yarn-app -->
<!-- robots: noindex -->

# Video Clip-Sharing Apps
The Yarn App Moves Beyond Gifs to React With TV, Film & Music Video CLips

By Alyson Wyers | Published 2015-12-30 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/yarn-app
References: [techcrunch](http://techcrunch.com/2015/12/29/yarns-app-lets-you-share-short-clips-from-movies-tv-shows-and-music-videos/?ncid=rss) & [getyarn.io](http://www.getyarn.io/tour)

In 2016 the Yarn app hopes that gif-sharing will be considered passé and the world will turn to video clip-sharing instead. The new mobile application lets you send your friends your favorite short clips from movies, television shows and music videos, allowing you to bring your reaction game to entirely new heights that simple emojis and gifs just aren't capable of.

Currently the Yarn app works as a [Facebook](https://www.trendhunter.com/trends/reels) Messenger add-on with plans to roll out for other platforms soon. In addition to Facebook, it's compatible with [Twitter](https://www.trendhunter.com/trends/divine-app), Google+ and [Pinterest](https://www.trendhunter.com/trends/lemon8). If you want to share elsewhere, you can also copy links. Using the app you can search for clips by browsing popular ones or searching for keywords, lyrics and quotes.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 17% | Activity: 27% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Why This Trend Is Growing

- **Video-clip Sharing:** Yarn app introduces a new way to share short video clips from movies, TV shows, and music videos, enhancing the communication experience.
- **Reaction-based Communication:** Yarn app enables users to express their reactions using video clips, offering a more dynamic and engaging form of communication compared to emojis and gifs.
- **Personalized Content Sharing:** Yarn app allows users to search for specific keywords, lyrics, and quotes to find and share their favorite clips, promoting personalized content sharing.

### Industries Being Reshaped

- **Messaging Apps:** The Yarn app expands the capabilities of messaging apps by introducing video-clip sharing, opening up opportunities for other messaging platforms to explore similar features.
- **Social Media:** Yarn app's compatibility with platforms like Facebook, Twitter, Google+, and Pinterest creates innovation opportunities in the social media industry by offering a new form of interactive content sharing.
- **Entertainment:** Yarn app taps into the entertainment industry by allowing users to share clips from movies, TV shows, and music videos, presenting opportunities for partnerships and content distribution.

## Related on Trend Hunter

- [Social Video Reaction Apps](https://www.trendhunter.com/trends/seen-app.md)
- [Comedic Gameshow Campaigns](https://www.trendhunter.com/trends/the-vibe-is-right.md)
- [Creator-Focused Video Editing Apps](https://www.trendhunter.com/trends/story-studio.md)
- [Email Video Message Apps](https://www.trendhunter.com/trends/vocal-app.md)
- [Vibe-Coded Entertainment Apps](https://www.trendhunter.com/trends/gizmo-app.md)
- [Nostalgic Looping Video Apps](https://www.trendhunter.com/trends/divine-app.md)
- [Visualized Social Streaming Features](https://www.trendhunter.com/trends/spotify-and-snapchat.md)
- [Video-Based Hiring Platforms](https://www.trendhunter.com/trends/social-hiring-platform.md)
- [Gen Z Video Apps](https://www.trendhunter.com/trends/zigazoo.md)