# Spanish Special-Edition Automobiles Toyota's Yaris GR Sport GT7 Comes with a PS5 and a Video Game By Colin Smith | Published 2022-02-23 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/yaris-gr-sport-gt7 References: [jalopnik](https://jalopnik.com/toyota-has-introduced-an-exciting-new-way-to-get-a-ps5-1848556381) & [toyota-europe](https://www.toyota-europe.com/)  Toyota has debuted a new limited-edition version of its recently released 'Yaris GR Sport,' this version is the 'Yaris GR Sport GT7.' The GT7 that was added to the car's name stands for '[Gran Turismo 7](https://www.trendhunter.com/trends/gran-turismo-7-upgrade),' which is an upcoming racing game for the '[PlayStation 5](https://www.trendhunter.com/trends/the-afeela-ev)' gaming console. This car will be present in the video game as well. To celebrate this, [Toyota Spain](https://www.trendhunter.com/trends/toyota-yaris-gr-sport) is giving a free PlayStation 5 equipped with a copy of Gran Turismo 7 to customers who purchase this special edition hatchback. The car itself boasts similar performance features to the non-GT7 version with a 1.5-liter 115 horsepower hybrid-electric engine and most of the same technological features. For customers who have had trouble finding a PlayStation 5 and happen to be on the market for a new vehicle, this bundle is an excellent way to buy a necessity while also receiving a personal entertainment gift. Image Credit: Toyota, PlayStation ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 87% | Activity: 84% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Limited-edition Bundle Marketing:** Combining limited-edition products with popular gaming consoles could be a successful marketing strategy to attract customers to purchase products. - **Product-entertainment Package Deal:** Offering a personal entertainment gift with the purchase of a product could increase product sales and customer satisfaction. - **Cross-marketing Opportunities:** Collaborating with other industries to create cross-marketing opportunities could increase brand visibility and attract new customers. ### Sectors Adopting This - **Automotive Industry:** The automotive industry could benefit from collaborating with gaming companies to create limited-edition cars equipped with popular gaming consoles as an added accessory. - **Gaming Industry:** The gaming industry could capitalize on offering product bundles that include limited-edition products, such as cars, to attract customers. - **Retail Industry:** The retail industry could benefit from offering product-entertainment package deals, such as a free gaming console with the purchase of a car, to increase sales and customer satisfaction. ## Related on Trend Hunter - [Sporty European Market Hatchbacks](https://www.trendhunter.com/trends/toyota-yaris-gr-sport.md) - [Rally-Ready Subcompact Vehicle Models](https://www.trendhunter.com/trends/toyota-gr-yaris-aero-performance.md) - [Game-Exclusive Concept Cars](https://www.trendhunter.com/trends/gran-turismo-7.md) - [Sporty Contrasting SUV Models](https://www.trendhunter.com/trends/toyota-rav4-gr-sport.md) - [In-Car Gaming Features](https://www.trendhunter.com/trends/the-afeela-ev.md) - [Japanese Customer Race Cars](https://www.trendhunter.com/trends/toyota-gr-gt3.md) - [High-Performance Finale Race Cars](https://www.trendhunter.com/trends/2025-toyota-gr-supra-a90-final-edition.md) - [Rally-Inspired Sports Cars](https://www.trendhunter.com/trends/gr-corolla.md) - [Exclusive Car Gaming Upgrades](https://www.trendhunter.com/trends/gran-turismo-7-upgrade.md)