# Vibrant Japanese Restaurant Branding The Restaurant 'Yaposhka' Has a Dynamic New Visual Theme By Mishal Omar | Published 2016-12-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/yaposhka References: [thedieline](http://www.thedieline.com/blog/2016/12/1/yaposhka-delivery-services) & [gladhead](http://gladhead.com/) Yaposhka is a Japanese restaurant and delivery service based in Ukraine and its brand identity was recently developed by the creative agency '[Glad Head](https://www.trendhunter.com/trends/glad-forceflexplus).' The agency decided to create a visual identity that was vibrant and playful as opposed to muted and sophisticated. Everything from the [sushi boxes](https://www.trendhunter.com/trends/sushibox-restaurant) and chopstick coverings to the sauce pods and alcohol bottles use similar graphic themes. These themes include [bright pops of color](https://www.trendhunter.com/trends/fruit-bliss) coupled with illustrative patterns, with the Yaposhka name and logo being apparent on each item. The products work to create a unique brand identity for a style of restaurant that tends to be more minimalist and rustic. The Yaposhka restaurant's packaging and identity come together to label the space as quirky, flavorful and experiential. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 31% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Playful Branding:** There is an opportunity for creative agencies to adopt a more playful and vibrant approach to branding for restaurants and food delivery services. - **Graphic Identity Themes:** Restaurants can create a unique and cohesive brand identity by incorporating graphic themes across all their packaging and marketing collateral. - **Experiential Marketing:** There is an opportunity for restaurants to promote themselves as colorful and experiential by creating visually engaging packaging and marketing materials. ### Industries Being Reshaped - **Creative Agencies:** Creative agencies can tap into the trend of more playful restaurant branding opportunities. - **Restaurants and Food Delivery Services:** Restaurants and food delivery services can benefit from creating a unique and cohesive graphic identity that sets them apart from competitors. - **Packaging and Marketing Materials Industry:** There is an opportunity for packaging and marketing materials companies to offer more visually engaging and unique products to restaurants and food delivery services. ## Related on Trend Hunter - [Minimalist QSR Packaging Designs](https://www.trendhunter.com/trends/mcdonalds-japan-packaging.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Refreshed Barbecue Sauce Identities](https://www.trendhunter.com/trends/bachans.md) - [Casual Pizzeria Marketing](https://www.trendhunter.com/trends/uk-pizza-chain.md) - [Design-Forward Matcha Liqueurs](https://www.trendhunter.com/trends/matcha-liqueurs.md) - [Brutalist-Inspired Serene Restaurants](https://www.trendhunter.com/trends/sushibox.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Vibrant Food Corner Designs](https://www.trendhunter.com/trends/branding-corner-design.md) - [Ominous Interior Sushi Restaurants](https://www.trendhunter.com/trends/origami-restaurant.md)