# Sizzling Swimsuit Pooltography Yannick Dery Captures Sultry Fashion Photography By Meghan Young | Published 2010-04-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/yannick-dery References: [whitezine](http://www.whitezine.com/en/photography/yannick-dery-fashion-photography.html) & [yanickdery](http://www.yanickdery.com) Unlike what some may believe, [fashion photography](https://www.trendhunter.com/trends/betterstudio) is not just about the clothes and the models; Yannick Dery demonstrates that much more is needed. Great concepts and compositions are also equally important. When put together, a portfolio like his is accomplished. Considering that Yannick Dery has been in the industry for nearly 15 years, I’m not surprised that this Canadian photographer continues to produce great work like the [poolside lead image](https://www.trendhunter.com/trends/summer-dreaming-collection) you see to your left. For a sample of it, check out the gallery above. You won’t be disappointed. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 99% | Activity: 86% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Fashion Photography Composition:** The importance of conceptualization, unique compositions and creativity in fashion photography. - **Poolside Photoshoots:** A growing trend in fashion photography is capturing stunning images in poolside locations. - **Experiential Fashion Photography:** Fashion photography that delivers an experience beyond just showcasing clothing. ### Industries Being Reshaped - **Fashion Industry:** It is an opportunity for fashion photographers and brands to use creative compositions to add value to their products and showcase them in a unique way. - **Hospitality Industry:** There is a growing market for poolside photoshoots in hotels and resorts which can be a unique selling point for them. - **Marketing Industry:** Brands can use experiential fashion photography to showcase their products in a unique way and create an emotional connection with their audience. ## Related on Trend Hunter - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Bespoke Swimwear Designs](https://www.trendhunter.com/trends/bathing-belle-swimwear.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md)