# Cadaverous Male Models The Yannick Abrath Schon! Shoot is Ghostly By Marie | Published 2011-10-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/yannick-abrath-schon References: [thefashionisto](http://thefashionisto.com/yannick-abrath-by-nicolas-menu-for-schon/) & [schonmagazine](http://schonmagazine.com/) Macabre and haunting aren't usually words associated with fashion editorials, but that's the perfect way to describe the dark and daring Yannick Abrath Schon! magazine photoshoot. These creepy captures by lensman Nicolas Menu show a [pale and amputated male model](https://www.trendhunter.com/trends/onelegged-jean) Yannick, accompanied by Maddie of Marilyn model agency. Posing naked in an antique bathtub, Yannick looks incredibly corpselike, aside from his piercing blue eyes that seem to wander around the image. Looking incredibly statuesque outside in a garden, the model duo are reminiscent of a scene from 'The Others,' or any [spooky ghost film](https://www.trendhunter.com/trends/spooky-adventures). Dressed in [haute couture](https://www.trendhunter.com/trends/alessandro-micheles) from the likes of Louis Vuitton, the Yannick Abrath Schon! editorial features the most stylish ghouls I've ever seen. Just in time for Halloween, this is one dramatic photoset you don't want to miss. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 60% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Dark Fashion Editorials:** There is an opportunity for fashion brands to explore macabre and haunting themes in their editorials to create a unique and impactful visual experience. - **Haunted Aesthetic:** The use of haunted and ghostly imagery in fashion shoots opens up opportunities for brands to tap into the popularity of eerie aesthetics. - **Dramatic Couture:** High fashion brands can leverage dramatic and theatrical elements in their designs to create visually stunning and captivating pieces. ### Who This Affects Most - **Fashion:** The fashion industry can incorporate dark and haunting themes into their collections to create a unique aesthetic and appeal to a niche consumer base. - **Photography:** Photographers can explore the use of macabre and ghostly imagery in their shoots to create visually striking and memorable photographs. - **Film and TV:** The film and TV industry can draw inspiration from the dark and haunting visuals in fashion editorials to create captivating and atmospheric scenes in movies and shows. ## Related on Trend Hunter - [Body Artwork-Inspired Fashion](https://www.trendhunter.com/trends/body-tattoo.md) - [Artful Suspended Fashion Exhibitions](https://www.trendhunter.com/trends/invisible-figures.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Chilling Filmic Scents](https://www.trendhunter.com/trends/heretic-parfum-nosferatu.md) - [3D-Printed Skeletal Sneakers](https://www.trendhunter.com/trends/exoskyn.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Monster-Adorned Capsule Collections](https://www.trendhunter.com/trends/capsule-collections.md)