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# Minimalist Candle Collections
Yankee Candle's Studio Collection Boasts New Sleek Vessels

By Elena Rahman | Published 2022-02-08 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/yankee-candles-studio-collection
References: [happi](https://www.happi.com/contents/view_breaking-news/2022-02-07/yankee-candle-company-offers-more-modern-look-with-studio-collection/) & [yankeecandle](https://www.yankeecandle.com/)

![Minimalist Candle Collections](https://cdn.trendhunterstatic.com/thumbs/471/yankee-candles-studio-collection.jpeg)

[Yankee Candle's](https://www.trendhunter.com/trends/yankee-candle-yc-collection) Studio Collection combines classic scents with a [modern minimalist design](https://www.trendhunter.com/trends/sophisticated-candle-collection). The new collection is delivered in a sleek vessel to offer consumers new styles to fit the modern home with the same iconic home fragrances.

The new range features a more streamlined aesthetics. It boasts a geometric design due to the new shape of the glass vessel. Yankee Candle aims to create a simple yet sophisticated appearance with its new Studio Collection. The candles boast a glossy exterior made with natural fiber wicks and essential oils mixed into a [premium soy wax blend](https://www.trendhunter.com/trends/the-lab-co-soy-wax-candles). Twelve of the brand's top-selling fragrances are featured in the upgraded style, including Beach Walk, Coconut Beach, Fresh Cut Roses, ICed Berry Lemonade, and more.

Image Credit: Yankee Candle

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 81% | Activity: 74% | Freshness: 11%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Minimalist Candle Collections:** The trend towards minimalist and sleek designs for candle collections offers a disruptive innovation opportunity for companies to cater to modern home aesthetics.
- **Natural Fiber Wicks and Essential Oils:** The trend towards natural fiber wicks and essential oils in candle making offers a disruptive innovation opportunity for companies to cater to environmentally conscious consumers.
- **Premium Soy Wax Blend:** The trend towards premium soy wax blends in candle making offers a disruptive innovation opportunity for companies to cater to health-conscious consumers who prefer clean-burning candles.

### Where This Applies

- **Home Decor and Furnishings:** The trend towards minimalist and sleek designs for candle collections presents a disruptive innovation opportunity for home decor and furnishings companies to create cohesive collections of décor items for modern living spaces.
- **Eco-friendly Products:** The trend towards natural fiber wicks and essential oils in candle making presents a disruptive innovation opportunity for eco-friendly products companies to create a line of non-toxic and sustainable candles.
- **Health and Wellness:** The trend towards premium soy wax blends in candle making presents a disruptive innovation opportunity for health and wellness companies to create candles that cater to individuals' mental and emotional well-being by offering clean-burning candles infused with essential oils.

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