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# Bug-Eyed Lookbooks
The Yang Du SS11 Collection Playfully Reveals that 'He is a Superhero'

By Meghan Young | Published 2010-10-13 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/yang-du-ss11
References: [stylebubble](http://www.stylebubble.co.uk/style_bubble/2010/10/yaaaaaaaang-duuuuuu-to-the-rescue.html) & [yangdu-duyang](http://www.yangdu-duyang.com/home.swf)

Combining a retro 60s look with playful designs and a superhero complex, the Yang Du SS11 collection is perhaps the most fun fashion line I have ever seen.

Entitled 'He is a Superhero,' the Yang Du SS11 collection is filled with quirky frocks that present plenty of style. The designer "incorporate[s] Superman, Batman and Astroboy into one collection together with other tidbits from Asian toy world," as Style Bubble notes, adding a childish touch to the line.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 70% | Activity: 49% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Retro-futuristic Fashion:** Designing fashion and clothing with a whimsical, nostalgic or retro aesthetic, infused with futuristic design elements to create unique fashion lines.
- **Pop Culture-inspired Apparel:** Collaborating with TV, movie, comic book and other pop culture creators to inspire clothing lines, bringing fandoms to life and delighting fans with stylish apparel.
- **Playful Design Elements in Fashion:** Drawing inspiration from toys and other childhood memories, infusing fun, playful design elements to create fashion lines that stand out.

### Who This Affects Most

- **Fashion Industry:** Collaborating with game designers to inspire unique, colorful, and vibrant fashion lines in an industry which captivates consumers of all ages.
- **Pop Culture Industry:** Collaborating with toy and game creators to inspire clothing lines which bring fandoms to life and delight fans with stylish apparel.
- **Toy Industry:** Providing inspiration to the fashion industry with designs that feature playful elements of their toys, game characters, and bright colors to create vibrant fashion designs and attract consumers of all ages.

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