# Vintage Toy Fashion The Yang Du AW10 Collection Combines Childhood Dolls With Present-Day Designs By Meghan Young | Published 2010-05-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/yang-du-aw10 References: [stylebubble](http://www.stylebubble.co.uk/style_bubble/2010/05/today-im-getting-animal-am-ii.html) & [yangdu-duyang](http://www.yangdu-duyang.com/) Channeling her inner child, the Yang Du AW10 collection brings out the goofy, fun and laid-back nature of its designer. Inspired by [cute vintage toys](https://www.trendhunter.com/trends/polly-pocket-pool-party-collection), this AW10 line is just as [quirky as her past designs](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025). Entitled 'XmyHeart,' the Yang Du AW10 collection features teddy bears, strawberries, giraffes and more, bringing back those [fond childhood memories](https://www.trendhunter.com/trends/toy-story-30th-anniversary). Along with the muted, retro finish on the photos, this campaign lends the perfect feel for the nostalgic line. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 54% | Activity: 13% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Nostalgic Fashion:** Opportunity for fashion brands to tap into consumers' nostalgic longing for childhood toys and create collections that evoke fond memories. - **Retro Theme:** Potential for businesses to incorporate retro elements into their designs and advertisements to appeal to consumers looking for a vintage aesthetic. - **Playful Designs:** Opportunity for designers to infuse their creations with whimsical and fun elements, inspired by toys and childhood memories, to attract customers seeking unique and lighthearted fashion. ### Industries Being Reshaped - **Fashion:** Fashion brands can explore the incorporation of vintage toy-inspired designs in their collections to cater to nostalgic consumers. - **Advertising:** Advertising agencies can capitalize on the retro theme trend by creating campaigns that evoke a sense of nostalgia and incorporate vintage toy elements. - **Toy Manufacturing:** Toy manufacturers can collaborate with fashion designers to create toy-inspired fashion accessories or apparel, combining the worlds of toys and fashion in a unique way. ## Related on Trend Hunter - [Collectable Sculptural Doll Collections](https://www.trendhunter.com/trends/inedible-doll.md) - [Nostalgic Fashion-Tech Collabs](https://www.trendhunter.com/trends/sandy-liang-and-android.md) - [Runway-Inspired Fashion Dolls](https://www.trendhunter.com/trends/luv-fashion-doll.md) - [Reimagined Doll-Inspired Capsules](https://www.trendhunter.com/trends/polly-pocket-x-cider-collection.md) - [Playful Collectible Figures](https://www.trendhunter.com/trends/zsiga-care-bears.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Collectible Luxury Fashion Dolls](https://www.trendhunter.com/trends/marsper-x-gucci.md) - [Playful Designer Knitwear Series](https://www.trendhunter.com/trends/uniqlo-and-anya-hindmarch.md)