# Golden Lock Photoshoots The Photo Series Starring Yana Shmaylova by Zhang Jingna is Glamorous By Meghan Young | Published 2013-02-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/yana-shmaylova-by-zhang-jingna References: [fashiongonerogue](http://fashiongonerogue.com/yana-shmaylova-radiates-for-zhang-jingna/) & [zhangjingna](http://zhangjingna.com/) Shedding dark winter wardrobes in the Northern Hemisphere could easily extend to a person's overall appearance; that is where the photo series starring model Yana Shmaylova by Zhang Jingna, a photographer born in Beijing, raised in Singapore and currently based in New York, comes in. She shows off her [golden mane](https://www.trendhunter.com/trends/acidic-bonding-concentrate) to inspire women to adopt a similar dye job for the upcoming spring and summer seasons. Like a majestic lioness, even her makeup has a golden hue. The photo series starring Yana Shmaylova by Zhang Jingna was created in collaboration with hair stylist Linh Nguyen, who explored [curly, wavy and straight styles](https://www.trendhunter.com/trends/djerf-avenue-beauty), as well as makeup artist Wendy Karcher, who played with [bold, metallic eyeshadows](https://www.trendhunter.com/trends/il-pranzo-campaign). ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 78% | Activity: 70% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Golden Hair Dye Trend:** The photo series starring Yana Shmaylova by Zhang Jingna showcases a stunning golden hair dye trend, providing opportunities for salons and hair care brands to offer new products and services. - **Bold Metallic Makeup Trend:** Makeup artist Wendy Karcher's use of bold, metallic eyeshadows in the photo series creates a striking trend, presenting opportunities for makeup brands to develop new products and techniques. - **Curly, Wavy, and Straight Hair Styling Trend:** Hair stylist Linh Nguyen's exploration of curly, wavy, and straight styles in the photo series highlights a versatile hair styling trend, offering opportunities for stylists and hair care brands to innovate and create new looks. ### Industries Being Reshaped - **Salons and Hair Care Brands:** The golden hair dye trend showcased in the photo series presents opportunities for salons and hair care brands to attract customers with new dyeing techniques and products. - **Makeup Brands:** The bold metallic eyeshadow trend in the photo series opens up possibilities for makeup brands to create new product lines and promote unique makeup looks. - **Stylists and Hair Care Brands:** The versatile hair styling trend featured in the photo series offers opportunities for stylists and hair care brands to experiment with new techniques and develop innovative hair styling products. ## Related on Trend Hunter - [High-Fashion Haircare Lines](https://www.trendhunter.com/trends/zara-hair-1.md) - [Lunar New Year Campaigns](https://www.trendhunter.com/trends/lunar-new-year-campaign1.md) - [India-Based Hair Campaigns](https://www.trendhunter.com/trends/streax.md) - [New Year-Inspired Haircare Devices](https://www.trendhunter.com/trends/dyson-beauty-red-velvet-and-gold.md) - [Delicately Patterned Beauty Collections](https://www.trendhunter.com/trends/kustaa-saksi1.md) - [Athlete Hair Campaigns](https://www.trendhunter.com/trends/athlete-hair-campaigns-schwarzkopf-professionals-up-your-hair-game-celebrat.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Dragon-Inspired Luxury Skincare](https://www.trendhunter.com/trends/new-year-campaign.md)