# Captivating Cat Delivery Ads Yamato Transport's Bizzare Commercial Follows a Feline Protagonist By Riley von Niessen | Published 2016-09-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/yamato-transport References: [adweek](http://www.adweek.com/adfreak/cats-rule-hypnotically-weird-ad-japanese-delivery-company-173552) & [youtube](https://www.youtube.com/watch?v=3pKESMsMQBw) Yamato Transport, an international delivery service that's based in Japan, recently released a commercial to promote its services. How exactly the resulting video does this is a little abstract, however it's undeniably entertaining and has all the ingredients to go viral. In order to make this happen, the Yamato Transport commercial begins with a [black cat](https://www.trendhunter.com/trends/tomcat) who's artistically depicted against a vibrant yellow backdrop. It walks along and happens upon a big [bowl of food](https://www.trendhunter.com/trends/purradise) and a group of women in lavish sequin dresses and masks, who watch over it as it eats. The song that goes along quickly picks up and [cat-costumed dancers](https://www.trendhunter.com/trends/uber-showcats) take over. The camera reverts back to the real feline it focuses on throughout, while incorporating more impressive dance numbers. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 11% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Viral Delivery Service Ads:** Opportunity for delivery services to create entertaining and shareable advertisements. - **Artistic Animal-centric Commercials:** Innovative advertising approach that combines artistic elements and animal protagonists. - **Incorporating Dance Numbers in Commercials:** Disruptive opportunity to showcase products or services through dance routines in advertisements. ### Where This Applies - **Delivery Services:** Opportunity for delivery companies to create captivating and memorable ad campaigns. - **Advertising:** Industry-wide potential to explore unconventional and visually captivating commercial concepts. - **Entertainment:** Innovative advertisers can tap into the entertainment industry by merging dance performances and brand promotions. ## Related on Trend Hunter - [70s-Style Cat Snack Ads](https://www.trendhunter.com/trends/creamy-purrrre.md) - [Brush-Painted Cat Commercials](https://www.trendhunter.com/trends/nisshin-seifun.md) - [Feline Boy Band Ads](https://www.trendhunter.com/trends/meow-mix.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Adorable Cat Milk Cartons](https://www.trendhunter.com/trends/adorable-blue-cat.md) - [Feline-Friendly Music Accessories](https://www.trendhunter.com/trends/cat-music-box.md) - [Convenience Store Cat Campaigns](https://www.trendhunter.com/trends/family-nyart-major-campaign.md) - [Feline Meme Makers](https://www.trendhunter.com/trends/cat-meme-material-download.md) - [Adorable Cat-Themed Menus](https://www.trendhunter.com/trends/mofusand.md)