# Salmon Lingerie Campaigns The Yamamay Winter Advertisements Display Rose Hues Throughout By Jordy E | Published 2014-12-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/yamamay-winter References: [highsnobiety](http://www.highsnobiety.com/2014/12/08/emily-ratajkowski-yamamay-lingerie-christmas/) & [yamamay](http://www.yamamay.com/en/emily-ratajkowski-for-yamamay-7.html) The Yamamay Winter 2014 advertisements display [varying rose shades](https://www.trendhunter.com/trends/eva-green). Model and actress Emily Ratajkowski lit up the set, showcasing many of the label's current pieces in front of a silk and fur-trimmed backdrop. This Christmas campaign works with an assortment of [festive styles](https://www.trendhunter.com/trends/chanel-winter-tale). Included in these images are [red lace undergarments](https://www.trendhunter.com/trends/stripe-stare-candy-cane-collection), chic black bows, sheer lace and frills that jut out at the sides. These additions are well-suited to the holiday season, especially given the use of red and silver shades. Accompanying these pictures is a short 30 second film. In the piece, Rajatkowski shows off the current collection with a large boa, furthering the festive elements that abound this sultry Yamamay Winter 2014 line. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 95% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### What Makes This Trend Stand Out - **Rose Shades:** Opportunity for cosmetic brands to create makeup products in various rose hues. - **Festive Styles:** Fashion designers can create holiday-themed clothing and accessories for the Christmas season. - **Short Films:** Filmmakers can collaborate with fashion labels to produce short films that showcase their collections. ### Sectors Adopting This - **Cosmetics:** Cosmetic companies can develop a range of makeup products in rose shades to cater to consumer demand for this trend. - **Fashion:** Fashion retailers and designers can create festive clothing and accessories to capitalize on the demand for holiday-themed products. - **Film Production:** Film production companies can explore opportunities to collaborate with fashion brands in creating short films that promote their collections. ## Related on Trend Hunter - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Seductive Winter Loungewear Lines](https://www.trendhunter.com/trends/winter-heat-collection.md) - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md) - [Cozy Chic Holiday Pajamas](https://www.trendhunter.com/trends/chic-holiday-pajamas.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md)