# Jolly Lingerie Lookbooks The Yamamay Autumn 2011 Collection is Free-Spirited and Fun By Jordan Sowunmi | Published 2011-08-19 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/yamamay-autumn-2011 References: [fashionising](http://www.fashionising.com/pictures/s--Yamamay-A11-Lingerie-Collection-11400-1.html) & [yamamay](http://www.yamamay.com/) The Yamamay Autumn 2011 collection continues a trend the company has established over the last few years -- lookbooks that are sexy, fun, and free-spirited. It makes sense that the Yamamay Autumn 2011 collection would follow in the footsteps of some of their more famous lookbooks -- including the one that starred pop superstar, actress, and current American Idol judge Jennifer Lopez -- the company is celebrating its 10-year anniversary this year. The Yamamay Autumn 2011 lookbook features Izabel Goulart, the 26-year-old Brazillian bombshell best known for her work with [Victoria's Secret](https://www.trendhunter.com/trends/swimwear-redefined). In a series of [sexy and elaborate shots](https://www.trendhunter.com/trends/lorette-springsummer-collection), she displays an attitude that is one part fierce, one part seductive, all parts attitude. Click through the gallery to see what I'm talking about. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 86% | Activity: 61% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Sexy Lookbooks:** The trend of producing fun and seductive lookbooks opens opportunities for fashion brands to showcase their clothing in a more creative way. - **Celebrity Endorsement:** More and more fashion brands are featuring celebrities in their lookbooks, and this trend presents a disruptive innovation opportunity for smaller brands to collaborate with influencers and expand their reach. - **Anniversary Campaigns:** The Yamamay Autumn 2011 collection celebrating the company's anniversary sets a trend for other companies to commemorate their milestones with special campaigns and collections, which can attract a wider audience and generate brand loyalty. ### Sectors Adopting This - **Fashion:** The trend of creating unique and creative lookbooks provides fashion brands with an opportunity to showcase their clothing and stand out in a crowded market. - **Celebrity Sponsorship:** As fashion brands continue to feature celebrities in their campaigns, there is an opportunity for talent agencies to collaborate and facilitate these partnerships. - **Marketing:** The trend of anniversary campaigns creates opportunities for marketing agencies to develop campaigns and promotions for companies celebrating milestones and special events. ## Related on Trend Hunter - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Avant-Garde Apparel](https://www.trendhunter.com/trends/la-la-anthony.md) - [Romantic Size-Inclusive Intimates](https://www.trendhunter.com/trends/gabi-gregg.md) - [Inaugural Designer-Led Ready-To-Wear Fashion](https://www.trendhunter.com/trends/atelier-victorias-secret.md) - [Office-Themed Lingerie Collections](https://www.trendhunter.com/trends/hot-desking.md)