# Feral Motorist Marketing This Yamaha Scooter Campaign Puts Beasts Behind the Wheel By Amelia Roblin | Published 2011-04-12 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/yamaha-scooter-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/yamaha_gorilla) & [smart.co.cr](http://www.smart.co.cr/) The term "urban jungle" can be extended beyond the infrastructure and into the treatment of city streets, which is exactly the premise behind this [Yamaha](https://www.trendhunter.com/trends/unwrap-expression) scooter campaign. The print ads' taglines clearly suggest that, "Some make a jungle of the road," but a solution is offered to end such wild driving. These animated advertisements offer motorists a chance to upgrade their wheels and their skills on asphalt. Yamaha Motorcycles Costa Rica's latest promotion sells scooters to consumers, but prepares them for the savage streets with free driving lessons. Made by the Smart ad agency of San Jose, this Yamaha scooter campaign aims to improve highways so that one will never encounter a [road rage gorilla](https://www.trendhunter.com/trends/where-have-you-been), a gorilla applying makeup, or a rhinoceros on his cellphone. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 20% | Activity: 21% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Urban Jungle Driving:** Opportunity to develop driver assistance technologies for navigating chaotic city streets. - **Scooter Sales and Training:** Opportunity to create comprehensive packages that include scooter sales and driving lessons. - **Animated Advertising:** Opportunity to use animation in marketing campaigns to engage and educate customers. ### Sectors Adopting This - **Automotive:** Opportunity for car manufacturers to incorporate advanced safety features for urban driving. - **Education:** Opportunity to develop driving training programs tailored to urban environments. - **Advertising:** Opportunity for creative agencies to utilize animation in advertising campaigns to capture attention. ## Related on Trend Hunter - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Adventure-Inspired Auto Ads](https://www.trendhunter.com/trends/made-for-what-youre-made-of.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Global Runner-Inspired Campaigns](https://www.trendhunter.com/trends/go-wild-campaign.md) - [Collaborative Stylish Scooters](https://www.trendhunter.com/trends/bo-x-ciss-leopard-edition.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md)